Music Go Round® Franchise

Music Go RoundMusic Go Round franchisees are rock stars. While some may truly be performing on stage, many are just as involved supplying used and new instruments and equipment to musicians at all levels from the beginner to the seasoned pro. These customers are contributing to the $8 billion dollars in annual sales in the Musical Instrument industry. In a market this large, Music Go Round has established itself as the leader and world’s largest seller of used musical equipment and gear. As a Music Go Round franchisee, you are a part of the Ultimate Used Gear Resource!

Our franchisees provide our customers with the highest value in musical instruments including guitars, drums, keyboards, band instruments and more as we buy, sell and trade quality USED gear all day, every day. Because our franchisees are much like our customers – business oriented people with a love for music and musical gear – they understand the ever changing tastes of today’s musician. This gives them a winning edge at understanding the needs of their market. They buy the best used gear in good condition and offer fair trade-ins and payment on the spot, building customer loyalty with every transaction.

You can meet your customer needs in any instrument, including guitars, percussion, band instruments, Pro Sound and more with both your in store merchandise and the extensive inventory options on Our website averages approximately 190,000 user sessions per month and features 35,000 published products and over 50,000 unique items in our system. With options like this your customer is sure to find what they’re looking for. The great news is the inventory changes every day which keeps our customers coming back for more – and who doesn’t like an encore?!

Music Go Round franchisees offer value-conscious buyers a wide selection of used and new musical instruments and accessories. Our merchandise and customer experience are designed to create an environment that is welcoming to all musicians of every age and skill level. Our unique business model allows our customers to create their own discount by trading in product they no longer use or selling it outright for payment on the spot. We have a strong value proposition: great used and new musical instruments and equipment at affordable prices.

Starting a small business is exciting and can be a bit overwhelming. With nearly 30 years of experience in franchising, five brands and 1,184 locations, Winmark Corporation has the support, training and tools to make your dream of opening your own music store a reality!

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Get Qualified

Because proper capitalization is critical when starting a small business, financial approval is the first and most important step in our initial review process. Music Go Round candidates are qualified based on an investment of approximately $300,000 to open their store. We require at least $90,000 in cash or liquid assets and enough equity to secure a loan for the balance of the investment. Many candidates have teamed up with a partner to help meet the financial requirements. If you’re ready to take the first step toward opening your own business, Inquire Now.

Meet Our Franchisees

Music Go Round franchisees come from all types of backgrounds but they all share a passion for music. In most cases, they found out about the franchise as a customer or they were referred by someone who shopped the store and realized there was a need in their market for Music Go Round!  The best way to learn about owning a store is to talk with those who are doing it! Once you’re financially approved, your due diligence will include visiting with franchisees to hear their experience and to gain an understanding of the opportunities you’ll have as a Music Go Round store owner. To get a sneak peek at what you’ll learn let’s meet a few of our franchisees.

Attend Discovery Day

Once you’ve visited with franchisees and you’re ready to take the next step we’ll invite you to Discovery Day in Minneapolis. Discovery Day is an opportunity for you to meet the Music Go Round team you’ll be working with as a franchise owner. You’ll meet with experts from Real Estate, Training, Store Operations, Marketing and more! This team is your support as you build your business. You’ll also have the opportunity for a one-on-one interview with the Brand Director to get your final questions answered. Discovery Day is also a time for us to ensure this franchise is the best fit for you!

Join the Music Go Round Team

After you’ve been approved at Discovery Day, it’s time to join the team! Once franchise agreements have been sent you’ll want to get scheduled for the next training session and you’re officially on your way to opening your own store! The new store development process takes several months to complete and territories are going fast. If you have an interest in opening a store, start the process today!

Music Go Round

Music Go Round



**Amounts stated are as reported in Item 19 of the 2011, 2013, 2015 and 2016 Music Go Round® Franchise Disclosure Documents, respectively (based on the previous year’s Gross Sales). In 2010, of the 31 stores that reported, 15 or 48% of the reporting stores attained or exceeded the Average Gross Sales. In 2012, of the 31 stores that reported, 13 or 42% of the reporting stores attained or exceeded the Average Gross Sales. In 2014, of the 29 stores that reported, 13 stores or 45% of the reporting stores attained or exceeded the Average Gross Sales. In 2015, of the 30 stores that reported, 13 stores or 43% of the reporting stores attained or exceeded the Average Gross Sales. A new franchisee’s results will likely differ from these results.



Music Go Round Fast Facts

  1. Sales and Gross Margin:

    Top Quartile Average Gross Sales: $1,514,671*
    Top Quartile Average Gross Profit: $736,130*

  2. Core Customers:

    Males age 18-44
    Professional Musicians
    Middle to upper income households, Active Music Network in market

  3. Product Mix:

    78% Used
    19% New
    3% Other

    Product Selection: Guitars, Percussion, Band Instruments, Keyboards/MIDI, Pro Sound, Accessories

  4. Real Estate:

    Middle class or Urban “uptown” areas, Power strip or regional mall centers
    2,800 – 3,200 square feet