Press Room for Once Upon a Child®

Once Upon A Child and Plato’s Closet Rated Top Retail Franchises by Entrepreneur Magazine for 3rd Consecutive Year – February 1, 2017

New Once Upon A Child Opens – Monroe, LA – December 7, 2016

5 Top Parenting Bloggers Share Frugal Tips for New Moms and Dads – SF Gate – November 29, 2016

ABC 33/40 Talk of Alabama – Hoover, AL – October 18, 2016

Q & A: Carolina Panthers DT Kyle Love and Once Upon A Child – Raleigh, NC – October 1, 2016

New Once Upon A Child Opens in Hattiesburg, MS – September 22, 2016

KTXL (FOX) – Sacramento, CA – September 19, 2016

Once Upon A Child Continues Canadian Expansion – Retail Insider – August 26, 2016

Reselling Goods is Big Business in U.S. – Dickson City, PA – August 7, 2016

How To Mix Your Franchise Veterans With New Franchises – Franchising World – July 22, 2016

New Secondhand Concept to Open in Hoover, AL – June 23, 2016

WPBN (NBC) – Traverse City, MI – June 14, 2016

New Once Upon A Child Traverse City Store Opens – Traverse City, MI – June 13, 2016

This New Mom Never “Expected” to Find the Perfect Business Model – April 17, 2016

Once Upon A Child Offering Gently Used Items for Children – Fairlawn, OH – March 17, 2016

Children’s Resale Franchise Comes to Clearwater – Clearwater, FL – March 10, 2016

Nation’s Largest Resale Franchisor Surpasses $1 Billion in Sales – January 27, 2016

Enfield Woman Dedicated To Helping Others – Enfield, CT – January 6, 2016

Once Upon A Child Opens – Elizabethtown, KY – December 6, 2015

Life Lessons: Jason Reader, Once Upon A Child – Vancouver, BC – November 12, 2015

Mom Makes It Big In Clothing Resale Franchises – November 5, 2015

Once Upon A Child Store Opens in Owensboro, KY – October 15, 2015

New Used-Clothing Store To Open Thursday In South Tulsa, OK – September 24, 2015

Couple Expands Resale Retailing In New Hartford, NY – September 3, 2015

WCMH-CBO (NBC) – Columbus, OH – August 7, 2015

Once Upon A Child Grows Up In Gambrills – Gambrills, MD – August 13, 2015

Entrepreneurs Eschew Retirement for New Challenges – Casper, WY – August 1, 2015

WXIX (FOX) – Cincinnati, OH – July 27, 2015

Delta Township Moms Open Once Upon A Child – Lansing, MI – July 17, 2015

KRXI (FOX) – Reno, NV – May 12, 2015

Once Upon A Child Grand Opening – West Springfield, MA – March 21, 2015

Children’s Resale Clothing Store Expands in New Quarters – Florence, SC – March 8, 2015

KOTA (ABC) – Rapid City, SD – February 17, 2015

Store Tour
People Love Buying and Reselling Used Items...Everyday!
  • 1 Sales & Gross Margin

    Average Store Gross Sales: $966,865*

    Average Gross Profit: $606,069*

    Top Quartile Average Gross Sales: $1,501,055*

    Top Quartile Average Gross Profit: $948,454*

  • 2 Core Customers

    Moms age 25 – 44

    Females age 45-65 (aunts, grandmothers)

    Presence of kids under age 14; Lower middle to upper-middle income households

  • 3 Product Mix

    94% Gently Used

    6% New

    Product Selection: Clothing, toys, shoes, accessories, and equipment for children, infant to pre-teen.

  • 4 Real Estate

    Power strip centers or suburban centers around regional shopping malls

    3,600 – 4,200 square feet

*The Average Store numbers are the 2016 Average Gross Sales and Average Gross Profit amounts stated in Item 19 of the 2017 Once Upon A Child® Franchise Disclosure Document (as reported by 316 of the 317 stores that had been in operation at least one year as of December 31, 2016). Of the 316 reporting stores, 143 or 45% of the stores attained or exceeded the Average Gross Sales and 140 or 44% of the stores attained or exceeded the Average Gross Profit. The Top Quartile Average Gross Sales and Average Gross Profit only relates to 79 of the reporting Once Upon A Child® Stores who ranked in the top 25% of the gross sales range. Of the 79 reporting stores in the top quartile, 32 or 41% of the stores attained or exceeded the top quartile Average Gross Sales and 31 or 39% of the stores attained or exceeded the top quartile Average Gross Profit. A new franchisee’s results will likely differ from these results.

Franchisee Testimonials

Be a part of a franchise that believes in changing lives, families, and communities.

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Awards &
Accolades

When you have proven success, such as Winmark Corporation, people start to take notice.

Meet Our Team
  • Forbes Best Small Companies
  • Franchise Times Top 200
  • IFA Franchising Member
  • CFA Member
  • Franchise 500 2017

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