Investment Information

Opening Your Own Once Upon A Child® Franchise Business

Proper capitalization is a key factor in the success of any business. We qualify our U.S. franchise candidates on an approximate investment of $250,000. This investment, however, will vary depending on the market and other factors. Either individually or with a financial partner, our minimum net worth and liquid asset requirements are as follows:

  • $75,000 – Cash or liquid assets.*
  • $175,000 – Equity or other assets to be used as collateral to obtain sufficient bank financing.

*Liquid asset examples include cash, non-retirement stocks, and bonds, etc.

Verification of financial data such as cash available will be required as you move forward in our franchise process. Funds quoted above are in U.S. dollars.

Interested in more detailed franchise costs and investment information? Contact our Winmark® team at (866) 595-0053 today—we're ready to hear from you!

Information for Canadian Franchisees

Either individually, or with the assistance of a financial partner, Canadian franchisee candidates should have access to $75,000 USD in cash or liquid assets* that can be turned into cash. Additionally, the applicant should have assets of $175,000 USD to be used as collateral to obtain appropriate financing. These financial requirements are based on the total investment costs of the business.

*Liquid asset examples include cash, non-retirement stocks, and bonds, etc.

Please note: Written financial documentation will be required as you move forward in our franchise process.

Once Upon A Child Fast Facts

Even if you haven't yet been to one of our Once Upon A Child locations, it's important that you have a general sense as to how they work and who they serve. See a general overview of our retail-resale locations below.

Sales and gross margins:

  • Top Quartile Average Gross Sales: $1,501,055*
  • Top Quartile Average Gross Profit: $948,454*

*As stated in Item 19 of the 2017 Once Upon A Child Franchise Disclosure Document (as reported by 316 of the 317 Once Upon A Childstores that had been in operation at least one year as of December 31, 2016). The Top Quartile Average Gross Sales and Average Gross Profit only relates to 79 of the reporting Once Upon A Child stores who ranked in the top 25% of the gross sales range. Of the 79 reporting stores in the top quartile, 32 or 41% of the stores attained or exceeded the top quartile Average Gross Sales and 31 or 39% of the stores attained or exceeded the top quartile Average Gross Profit. A new franchisee’s results will likely differ from these results.

Real estate:

  • Power strip centers or suburban centers around regional shopping malls
  • 3,600 – 4,200 square feet

Product mix:

  • 94% Gently Used
  • 6% New

Product selection:

  • Clothing
  • Toys
  • Shoes
  • Accessories
  • Books
  • Equipment

Core Customers:

  • Moms age 25 – 44
  • Females age 45-65 (aunts, grandmothers)
  • Household with presence of kids under age 14
  • Presence of kids under age 14
  • Lower middle to upper-middle income households

Ready to move forward with your application to own and operate your own Once Upon A Child? Submit your qualification form today!

People Love Buying and Reselling Used Items...Everyday!
  • 1 Sales & Gross Margin

    Average Store Gross Sales: $966,865*

    Average Gross Profit: $606,069*

    Top Quartile Average Gross Sales: $1,501,055*

    Top Quartile Average Gross Profit: $948,454*

  • 2 Core Customers

    Moms age 25 – 44

    Females age 45-65 (aunts, grandmothers)

    Presence of kids under age 14; Lower middle to upper-middle income households

  • 3 Product Mix

    94% Gently Used

    6% New

    Product Selection: Clothing, toys, shoes, accessories, and equipment for children, infant to pre-teen.

  • 4 Real Estate

    Power strip centers or suburban centers around regional shopping malls

    3,600 – 4,200 square feet

*The Average Store numbers are the 2016 Average Gross Sales and Average Gross Profit amounts stated in Item 19 of the 2017 Once Upon A Child® Franchise Disclosure Document (as reported by 316 of the 317 stores that had been in operation at least one year as of December 31, 2016). Of the 316 reporting stores, 143 or 45% of the stores attained or exceeded the Average Gross Sales and 140 or 44% of the stores attained or exceeded the Average Gross Profit. The Top Quartile Average Gross Sales and Average Gross Profit only relates to 79 of the reporting Once Upon A Child® Stores who ranked in the top 25% of the gross sales range. Of the 79 reporting stores in the top quartile, 32 or 41% of the stores attained or exceeded the top quartile Average Gross Sales and 31 or 39% of the stores attained or exceeded the top quartile Average Gross Profit. A new franchisee’s results will likely differ from these results.

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