U.S. Investment Information for Once Upon a Child


U.S. Investment Information
for Once Upon a Child

Investment Requirements

Proper capitalization is a key factor in the success of any business. We qualify candidates on an approximate investment of $250,000, however this investment will vary depending on the market and other factors. Either individually or with a financial partner, our minimum net worth and liquid asset requirements are as follows:

$75,000 – Cash or liquid assets.*
$175,000 – Equity or other assets to be used as collateral to obtain sufficient bank financing.

*Liquid asset examples include: cash, non-retirement stocks and bonds, etc.

Verification of financial data such as cash available will be required as you move forward in our franchise process. Funds quoted above are in U.S. dollars. Click here for Canadian Investment Requirements.

Interested in more detailed franchise costs and investment information?

Click here toLEARN MORE>


Canadian Investment Information for Once Upon A Child


Canadian Investment Information
for Once Upon A Child

Investment Requirements

Proper capitalization is a key factor in the success of any business. Therefore, minimum requirements for net worth and liquid assets have been established for those wishing to become a Once Upon A Child franchise owner. These figures are representative for each individual location.

Either individually, or with the assistance of a financial partner, applicants will have access to $75,000 in cash or liquid assets* that can be turned into cash. Additionally, the applicant should have assets of $175,000 to be used as collateral to obtain appropriate financing. These financial requirements are based around the total investment costs of the business.

*Liquid asset examples include: cash, non-retirement stocks and bonds, etc.

Please note: Written financial documentation will be required as you move forward in our franchise process. Funds quoted above are in Canadian dollars. Click here for U.S. Investment Requirements.

Interested in more detailed franchise costs and investment information?

Click here toLEARN MORE>


Once Upon A Child Fast Facts

  1. Sales and Gross Margin:

    Top Quartile Average Gross Sales: $1,429,360*
    Top Quartile Average Gross Profit: $909,476*

  2. Core Customers:

    Moms age 25 – 44
    Females age 45-65 (aunts, grandmothers)
    Presence of kids under age 14; Lower middle to upper-middle income households

  3. Product Mix:

    94% Gently Used
    6% New
    Product Selection: Clothing, toys, shoes, accessories, equipment and furniture for children, infant to pre-teen.

  4. Real Estate:

    Power strip centers or suburban centers around regional shopping malls
    3,500 – 4,100 square feet

Once Upon A Child

Once Upon A Child

Sales: Music Go Round

Sales: Music Go Round

**Amounts stated are as reported in Item 19 of the 2010, 2012 and 2014 Once Upon A Child® Franchise Disclosure Documents, respectively (based on the previous year’s Gross Sales). In 2009, of the 219 stores that reported, 94 or 42% of the reporting stores attained or exceeded the Average Gross Sales. In 2011, of the 236 stores that reported, 110 or 47% of the reporting stores attained or exceeded the Average Gross Sales. In 2013, of the 256 stores that reported, 116 stores or 45% of the reporting stores attained or exceeded the Average Gross Sales. A new franchisee’s results will likely differ from these results.

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