Tour a Once Upon a Child!

Our store design was recently refreshed with new colors, in store signage, customer service area and fixtures. Existing stores have the option to transition to the new elements over a specified period of time. Our brand has evolved over it’s 25+ years to a larger footprint which offers a higher level of inventory. Customers are excited to have more opportunities to find treasures for their little ones.

Short video above was taken in Maple Grove, MN which was remodeled to the new look at the time they expanded to nearly twice their original size.

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Once Upon A Child

Once Upon A Child

Sales: Once Upon A Child

Sales: Once Upon A Child

**Amounts stated are as reported in Item 19 of the 2011, 2013, 2015 and 2016 Once Upon A Child® Franchise Disclosure Documents, respectively (based on the previous year’s Gross Sales). In 2010, of the 219 stores that reported, 98 or 45% of the reporting stores attained or exceeded the Average Gross Sales. In 2012, of the 243 stores that reported, 110 or 45% of the reporting stores attained or exceeded the Average Gross Sales. In 2014, of the 273 stores that reported, 124 stores or 45% of the reporting stores attained or exceeded the Average Gross Sales. In 2015, of the 293 stores that reported, 134 stores or 46% of the reporting stores attained or exceeded the Average Gross Sales. A new franchisee’s results will likely differ from these results.

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