Our Winmark® Brands

Vibrant Resale Franchise Businesses for Every Community

After nearly 30 years in business, our team at Winmark has developed a dynamic family of brands that have proven success in communities all across North America. These businesses are specifically engineered not only to provide customers with quality items at a reasonable price point, but also to pay our customers cash on the spot for the items they no longer need, providing a win-win for our customers and our franchisees.

Just how successful have these brands been? Not only has Winmark grown to be the largest franchisor specializing in resale businesses but, over the last 10 years, our franchise agreement renewal rate with our franchise partners has been between 95% and 100% each year, meaning that our franchise partners are electing to continue their relationship with us for another 10 years—that's how extraordinary their experience working with Winmark has been.

Want to learn more about our Winmark resale retail brands?
Call our friendly, knowledgeable team at
(866) 595-0053 today!

A Closer Look at Our Brands

Play It Again Sports® is a perfect venue for families with children who are participating in team sports, as well as adults participating in individual sports and fitness activities. Unlike some of our other brands, Play It Again Sports offers a mixture of new merchandise and used sports and fitness equipment, at about a 60% / 40% split, respectively.

Style Encore® is the store for fashion conscious, spending savvy women. We buy and sell the latest styles and brands of gently used, women’s casual and business clothing, shoes, handbags and accessories. Style Encore has fashion that fits your life, and our stores provide the value, service and selection that this customer desires.

Plato's Closet® focuses on the teen to twenty-something demographic. This hip, on-trend brand provides remarkable discounts on all of the latest styles they've seen in the malls over the last 12 to 18 months, and more importantly pays them cash on the spot for their current styles, allowing them to continually trade in their current outfit for a new one each time they visit the store.

Once Upon a Child® is the largest and fastest-growing reseller of children's goods and apparel in North America. We are the solution for parents looking for high quality, gently used children’s apparel, toys, shoes, baby equipment and accessories at affordable, family friendly prices. We also pay Moms and Dads for the items their children have outgrown, supplying them with the cash to buy the new outfits their family needs today.

Music Go Round® is the world’s largest seller of used musical equipment and gear. With an extensive e-commerce business, our franchisees cater to customers of all ages who are passionate about music. From beginners looking for their first instrument to seasoned pros looking for unique offerings, musicians of every stripe can find something among our mix of new and secondhand inventory.

Want to discover more about our exciting retail brands? Contact our team today!

People Love Buying and Reselling Used Items...Everyday!
  • 1 WIDESPREAD APPEAL

    Resale shopping appeals to a wide range of demographics and income levels. Smart consumers are always looking for a good deal and are frequently shopping for high-quality items at a great value.

  • 2 GREEN CONSUMERISM

    More consumers than ever before care about the environment. Rather than disposing of gently used items, people are now choosing to sell their unwanted items to resale shops.

  • 3 HIGH DEMAND

    On an annual basis, up to 18% of Americans will shop at a thrift store and up to 15% will shop at a resale store.

  • 4 BOOMING POPULARITY

    The resale business is currently one of the fastest growing segments in the retail industry. Now is the time to get involved in an ever expanding market!

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