All the Franchise Support You Need

Training and On-Going Support

Plato’s Closet® has been the fastest growing brand at Winmark since we began franchising it in 1999, and is the largest brand in a unique franchise system that has been in the resale-retail business since 1988.  If you haven’t worked in retail since your high school days – don’t worry!  Most of our new franchisees did not come from an extensive retail background. But what they all share is the passion to be successful and to own their own business. It is up to our training team to teach you the ins and outs of retail and ensure you have the foundation for a successful future!

With over 75 hours of classroom and in-store training on topics such as employee management, merchandising, store operations and customer service, you’ll gain the knowledge you’ll need to start your own business.

Key topics during your first week include:

platoPlan Business Planning.
Banks today want to see a solid business plan with a strong financial plan and committed ownership. Winmark will help you build that plan based on our years of experience and history with financing with these banks. One full day of training is dedicated to building a detailed three year plan and pro forma that you will use to secure your loan. And while Winmark does not provide financing, the banks know the Plato’s Closet brand very well.  In addition, all brands are listed on the Franchise Registry which helps streamline the loan process.
platoSite Retail Site Selection.
With nearly 30 years of experience and more than 1,184 stores in North America, Winmark understands commercial real estate and what our franchisees need in terms of location.  Our franchisees have signed literally hundreds of leases across the US and Canada and we’ve provided the guidance and oversight necessary to help them complete these successful transactions.
platoStyle Style and Trend Training.
Concerned you may not be in tune with the current styles of the teen and twenty-something demographic? Don’t be. Our training staff will educate you on what’s hot and what’s not in today’s fashion trends. As styles change from season to season, you’re provided updates as well.

To hear more about our training programs click here.

Ongoing Support

platogroup Field Operations.
Our field operations personnel are far more than a retail consultant. They will help guide you on financial management, cash flow, marketing, merchandising and store operations. Winmark’s Field Operations Managers have come from some of the best retail training programs in the world, such as Target®, JC Penney®, Best Buy®, Old Navy®, Kohl’s®, Saks 5th Avenue® and more. They’re your front line partner and liaison to the rest of the home office team.
platoChart Marketing and Advertising.
The Plato’s Closet Marketing Manager delivers professionally produced television and radio commercials, direct mail materials, local store marketing materials and so much more.  As a Winmark franchisee you have a media buyer experienced in working with the Plato’s Closet brand. They’ll work with you to plan and place your TV, radio and digital advertising to help you maximize your return on investment.

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Plato’s Closet

Plato’s Closet

Sales: Plato’s Closet

Sales: Plato’s Closet