Sales & Gross Margin
Average Store Gross Sales: $806,866*
Average Gross Profit: $420,549*
Top Quartile Average Gross Sales: $1,425,831*
Top Quartile Average Gross Profit: $734,072*
Adults age 25-49
Parent of kids ages 4-16
Middle to upper income households, presence of youth sports programs.
40% Quality Used
Power centers with big box anchors, suburban strip centers near regional malls
3,500 – 4,000 square feet
*The Average Store numbers are the 2017 Average Gross Sales and Average Gross Profit amounts stated in Item 19 of the 2018 Play It Again Sports® Franchise Disclosure Document (as reported by the 266 stores that had been in operation at least one year as of December 30, 2017). Of the 266 reporting stores, 97 or 36% of the stores attained or exceeded the Average Gross Sales and 100 or 38% of the stores attained or exceeded the Average Gross Profit. The Top Quartile Average Gross Sales and Average Gross Profit only relates to 66 of the reporting Play It Again Sports® Stores who ranked in the top 25% of the gross sales range. Of the 66 stores in the top quartile, 26 or 39% of the stores attained or exceeded the top quartile Average Gross Sales and 25 or 38% of the stores attained or exceeded the top quartile Average Gross Profit. A new franchisee’s results will likely differ from these results.