Play It Again Sports® Franchise

Anchorage-SnowboardAt Play It Again Sports, everybody plays – including our franchisees! It’s what they’ve been doing their entire lives. Whether it’s supporting their kids from youth sports to college athletics or playing in their own golf, soccer, baseball or softball league, the common denominator of our typical franchisee is they still love to play and participate in sports in their community.

A Play It Again Sports franchise is the perfect business model for those who want to build a business doing what they love. Where can you spend your day talking about sports, provide a valued service to the community and build a business all at the same time? Right here, at Play It Again Sports – the official sponsor of all those who play!

Play It Again Sports is a unique retail concept owned by Winmark Corporation, a pioneer in retail resale franchising. Play It Again Sports was founded in 1983 with the first franchises awarded in 1988. The brand is now nearly 300 stores strong making it the largest new and used sporting goods retailer in North America and a major force in the sporting goods retail industry. This provides our franchise partners the buying power, vendor leverage and competitive pricing that only big box retailers typically enjoy.

The Play It Again Sports model is built around our process of buying, selling and trading quality used and new sports gear and fitness equipment. How big is the industry? Annual sales of sporting goods equipment, fitness equipment and sporting goods footwear reached almost $65 billion in 2015! With new equipment representing over 60% of the sales in our stores, we’re a major player in the new sports gear industry. However, our franchisees have an advantage – they can buy the inventory back from their customers paying them on the spot for their gear, and then sell it at a great margin and recycle it back into the community.

Think about it. The glove you sell today at full retail price is used for a season. The player moves on to the next size and instead of letting the glove sit in the garage or throwing it away they bring it back to your store where you buy it for cash and put it back out on the sales floor. A short while later the glove is purchased again at a savings to the customer and a great profit margin for your business. It’s a win for your customer, a win for the community by recycling gear instead of filling landfills, and a win for you and your business! Most sports equipment can be used for several years so this sales cycle repeats itself time and time again.

Our stores carry all of the top brands so we can offer a wide selection of sporting goods and fitness equipment at a tremendous everyday value. This value allows our franchisees to develop strong relationships within their local communities, including involvement with sports teams, leagues and associations, parent organizations and non-profit organizations.

Play It Again Sports has carved out a unique niche in the retail marketplace. We are the only nationwide sporting goods retailer that specializes in the buy, as well as sell, side of this business. Because of that, we have a unique and defendable position in the industry. Sports are meant to be fun – and at Play It Again Sports, we make sure we deliver on that promise. At Play It Again Sports, everybody plays!

Click here to LEARN MORE>


Get Qualified

Proper capitalization is critical when starting a small business so, financial approval is the first and most important step in our review process for new franchise candidates. Candidates interested in starting a Play It Again Sports are qualified based on an investment of approximately $350,000. We require at least $105,000 in cash or liquid assets and sufficient equity to secure a loan for the balance of the investment. Most of our franchisees utilize home equity in their financing plan for the business. If you’re ready to take the first step in the process, Inquire Now.

Meet Our Franchisees

Our franchisees come from all backgrounds and have taken many different career paths before joining the Play It Again Sport team. In most cases, they found out about the franchise as a customer or they were referred by someone who shopped the store and realized there was a need for a store in their market! The best way to learn about owning a store is to talk with those who are doing it! Once you’re financially approved, your due diligence will include visiting with franchisees to hear their experience in owning their own business and to gain an understanding of the opportunities you have as a Play It Again Sports store owner. To get a sneak peek at what you’ll learn let’s introduce a few of our franchisees.

Attend Discovery Day

Once you’ve visited with franchisees and you’re ready to take the next step, you’ll be invited to Discovery Day in Minneapolis. Discovery Day is an opportunity for you to meet the Play It Again Sports team you’ll be working with as an owner. You’ll enjoy meeting experts from Real Estate, Training, Operations, Marketing and more! You’ll also have the opportunity for a one-on-one interview with the Brand Director to get your final questions answered. Discovery Day is also a time for us to ensure opening your own Play It Again Sports store is the best fit for you!

Join the Play It Again Sports Team

After you’re approved following Discovery Day, it’s time to join the team! Once franchise agreements have been sent you’ll want to get scheduled for training and the process toward your grand opening will begin!  The store opening process takes several months to complete and territories are going fast.  If you have an interest in opening a store, start the process today!

Play it Again Sports

Play it Again Sports

Sales: Play it Again Sports

Sales: Play it Again Sports

**Amounts stated are as reported in Item 19 of the 2011, 2013, 2015 and 2016 Play It Again Sports® Franchise Disclosure Documents, respectively (based on the previous year’s Gross Sales). In 2010, of the 309 stores that reported, 120 or 39% of the reporting stores attained or exceeded the Average Gross Sales. In 2012, of the 306 stores that reported, 116 or 38% of the reporting stores attained or exceeded the Average Gross Sales. In 2014, of the 283 stores that reported, 103 stores or 36% of the reporting stores attained or exceeded the Average Gross Sales. In 2015, of the 278 stores that reported, 109 stores or 39% of the reporting stores attained or exceeded the Average Gross Sales. A new franchisee’s results will likely differ from these results.





Play It Again Sports Fast Facts

  1. Sales and Gross Margin:

    Top Quartile Average Gross Sales: $1,338,799*
    Top Quartile Average Gross Profit: $669,504*

  2. Core Customers:

    Adults age 25 – 49
    Parents of kids ages 4-16
    Middle to upper income households, presence of youth sports programs

  3. Product Mix:

    60% New
    40% Quality Used

  4. Real Estate:

    Power centers with big box anchors, suburban strip centers near regional malls
    3,500 – 4,000 square feet