Sales & Gross Margin
Average Store Gross Sales: $633,491*
Average Gross Profit: $367,439*
Top Quartile Average Gross Sales: $925,776*
Top Quartile Average Gross Profit: $529,955*
Women starting in their late 20s and up
Middle to upper-middle income households
98% Gently Used
Product Selection: Women’s sizes 0 – 4X. Clothing, shoes, handbags and accessories.
Power strip centers or suburban centers around regional shopping malls with co-tenants appealing to women
3,000 – 4,000 square feet
*The Average Store numbers are the 2016 Average Gross Sales and Average Gross Profit amounts stated in Item 19 of the 2017 Style Encore® Franchise Disclosure Document (as reported by the 35 stores that had been in operation at least one year as of December 31, 2016). Of the 35 reporting stores, 15 or 43% of the stores attained or exceeded the Average Gross Sales and 19 or 54% of the stores attained or exceeded the Average Gross Profit. The Top Quartile Average Gross Sales and Average Gross Profit only relates to 8 of the reporting Style Encore® Stores who ranked in the top 25% of the gross sales range. Of the 8 reporting stores in the top quartile, 1 or 13% of the stores attained or exceeded the top quartile Average Gross Sales and 2 or 25% of the stores attained or exceeded the top quartile Average Gross Profit. A new franchisee’s results will likely differ from these results.