Style Encore® Franchise

Style EncoreStyle Encore is the newest brand in the Winmark family and is the solution for the fashion needs of women. Style Encore is the big sister to Plato’s Closet and a welcome resource for the Once Upon A Child moms. Our typical customers are career women, young professionals just getting started in the business world, moms and shoppers who are fashion, bargain and recycling conscious.

Style Encore rounds out the rest of the Winmark brands by specializing in buying and selling gently-used casual and business apparel, shoes, handbags and accessories. At Style Encore, our customers are able to sell current fashion items they no longer wear and get paid cash on the spot, as well as purchase new items at a tremendous value of up to 50% – 70% off regular retail!

There is an amazing amount of nearly-new clothing hidden in every woman’s closet. Did you know a large percentage of this inventory still has the tags on it? It’s true! By targeting women who are fashion conscious and love to change styles often but want a great value at the same time, Style Encore franchisees build tremendous client loyalty and repeat business by creating a marketplace in which both the seller and buyer profit.

At Style Encore everyone wins: the seller because they now have a market to sell clothing, handbags, shoes and accessories they no longer want, and the buyer because they can purchase items at up to 50% – 70% off regular retail pricing. The customer who both buys and sells to our stores gets the added benefit of payment on the spot plus great savings on their purchase!

As the established leader in the resale-retail space, Winmark is the largest franchisor in this industry with five award-winning brands and 1,184 stores across North America. Once Upon A Child®, Plato’s Closet®, Play It Again Sports® and Music Go Round® are all the largest and most established brands in their respective categories.

Starting a small business is exciting and can be a bit overwhelming. With nearly 30 years of experience in franchising, Winmark Corporation has the support, training and tools to make your dream of opening your own business a reality!


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Get Qualified

Properly capitalizing your new business is critical when getting started. Therefore, financial approval is the first and most important step in our initial review process for new franchise candidates.  Candidates are qualified based on an investment of approximately $250,000. We require at least $75,000 in cash or liquid assets and enough equity to secure a loan for the balance of the investment. If you’re ready to take the first step in the process, Inquire Now.

Meet Our Franchisees

Our franchisees come from all types of backgrounds – from middle management to law, real estate to banking.  In most cases they found out about the franchise as a customer or they were referred by someone who shopped the store and realized there was a need in their market for Style Encore! The best way to learn about getting started in owning your own business is to talk to the folks who are actually doing it! Once you’re financially approved, your due diligence will include speaking with franchisees to hear their experience and to get an understanding of what it is like to be a successful Style Encore store owner. To see some of what you will learn, listen to what a few of our franchisees have to say.

Attend Discovery Day

Once you’ve had the opportunity to spend some time with some of our franchisees and you’re ready to take the next step you’ll be invited to Discovery Day in Minneapolis.  Discovery Day is an opportunity for you to meet the Style Encore team you’ll be working with as a franchise business owner. You’ll enjoy meeting experts from Real Estate, New Store Development, Marketing, Operations, Merchandising and more! You’ll also have the opportunity to meet with the Brand Director for a one-on-one chat to get your remaining questions answered. Discovery Day is also our opportunity to discover if this is the right fit for us! We’ll be asking you some questions as well to be sure this is the right opportunity for both parties.

Join the Style Encore Team

After you’re approved following Discovery Day, it’s time to begin your adventure in owning your own business! After you’ve signed your franchise agreement, you’ll want to schedule your first week of training and the process toward your store opening will begin!  The new store development process takes several months to complete and territories are going fast.  If you have an interest in owning your very own Style Encore, start the process today!

Style Encore

Style Encore





Style Encore Fast Facts

  1. Sales and Gross Margins:

    Top Quartile Average Gross Sales: $920,021*
    Top Quartile Average Gross Profit: $530,116*

  2. Core Customers:

    Women starting in their late 20s +
    Middle to upper-middle income households

  3. Product Mix:

    98% Gently Used
    2% New
    Product Selection: Women’s sizes 0 – 3X. Clothing, shoes, handbags and accessories.

  4. Real Estate:

    Power strip centers or suburban centers around regional shopping malls with co-tenants appealing to women
    3,000 – 4,000 square feet