Style Encore® Training & On-Going Support

A Proactive Approach to Franchise Business Success

Style Encore is the newest franchised brand of Winmark Corporation, a company that has been a leader in the resale-retail industry for well over two decades. If you don’t have a retail background—don’t worry! Most of our franchisees are just like you—they have a passion for serving their community, doing something that makes them feel good about their work, and helping their customers make and save money every day! And this passion and excitement for our brand, what we do, and how we serve our community starts with your training team. You will see from the very first day the passion and pride we take in our Style Encore brand and in ensuring our franchisees are prepared for success!

Have questions about our training and support programs? Call our dedicated Winmark® franchise team at (866) 595-0053 today to learn more.

Our Training for Franchisees

With over 75 hours of classroom and in-store training on topics such as starting your corporation, store operations, employee training, product knowledge and customer service, you’ll gain the knowledge you’ll need to open your franchise.

Key topics during your first week include:

Business Planning
Banks today want to lend to businesses with a track record of success—and Winmark has that with more than two decades of experience in this industry. In your first week of training, you will build a detailed three-year business plan and proforma you can take to the bank. While Winmark does not provide direct financing, lending institutions are very familiar with our brands. In addition, all of the Winmark brands are listed on the Franchise Registry which will help in streamlining the loan process.

Retail Site Selection
With nearly 30 years of experience in operating these businesses, we understand commercial real estate and the needs of our franchisees. Our franchisees have signed literally hundreds of leases across North America over the past decades, and we are here to help guide you in that process.

Style and Trend Training
Concerned you may not be in tune with the many changing styles of women's apparel and accessories? Don’t be. Our training staff will educate you on the hottest trends in apparel, shoes, handbags, accessories and more. You’ll learn how to buy used items and what new inventory is appropriate for your store.

Ongoing Support

At Winmark, our franchisees are never without the support they need to face the changing landscape of marketplace challenges. Our franchise partners always have access to the resources and insight they need to help grow their business and ensure that it is doing what it can to connect with customers.

Field Operations
We have the best field operations staff in resale-retail! They are uniquely qualified for what they do and they are here to provide you with the best support possible to help you succeed. Winmark’s Field Operations Managers are retail and operational experts with years of experience with some of the top retailers in the world like, Target®, JC Penney®, Best Buy®, Old Navy®, Saks Fifth Avenue® and more. They’re your front line partner and liaison to the rest of the home office team.

Marketing and Advertising
The Style Encore Marketing Manager works with the entire marketing department to deliver professionally produced television and radio commercials, digital and social marketing assets, event marketing materials, local store marketing programs and much more. In addition, as a Winmark franchisee, you will also have access to a preferred marketing vendor experienced in working with the brand. They’ll work with you to lay out a marketing plan, ensuring your marketing dollars are spent in the right places to generate the best return on your investment.

Are you ready to take your first step toward owning and operating your own Style Encore location? Submit our qualification form to our team to get started!

About Style Encore
People Love Buying and Reselling Used Items...Everyday!
  • 1 Sales & Gross Margin

    Average Store Gross Sales: $633,491*

    Average Gross Profit: $367,439*

    Top Quartile Average Gross Sales: $925,776*

    Top Quartile Average Gross Profit: $529,955*

  • 2 Core Customers

    Women starting in their late 20s and up

    Middle to upper-middle income households

  • 3 Product Mix

    98% Gently Used

    2% New

    Product Selection: Women’s sizes 0 – 4X. Clothing, shoes, handbags and accessories.

  • 4 Real Estate

    Power strip centers or suburban centers around regional shopping malls with co-tenants appealing to women

    3,000 – 4,000 square feet

*The Average Store numbers are the 2016 Average Gross Sales and Average Gross Profit amounts stated in Item 19 of the 2017 Style Encore® Franchise Disclosure Document (as reported by the 35 stores that had been in operation at least one year as of December 31, 2016). Of the 35 reporting stores, 15 or 43% of the stores attained or exceeded the Average Gross Sales and 19 or 54% of the stores attained or exceeded the Average Gross Profit. The Top Quartile Average Gross Sales and Average Gross Profit only relates to 8 of the reporting Style Encore® Stores who ranked in the top 25% of the gross sales range. Of the 8 reporting stores in the top quartile, 1 or 13% of the stores attained or exceeded the top quartile Average Gross Sales and 2 or 25% of the stores attained or exceeded the top quartile Average Gross Profit. A new franchisee’s results will likely differ from these results.

Franchisee Testimonials

Be a part of a franchise that believes in changing lives, families, and communities.

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Awards &
Accolades

When you have proven success, such as Winmark Corporation, people start to take notice.

Meet Our Team
  • Forbes Best Small Companies
  • Franchise 500
  • Franchise Times Top 200
  • IFA Franchising Member
  • CFA Member

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