Once Upon a Child® Store Tour

Our store design was recently refreshed with new colors, in store signage, a customer service area, and fixtures. Existing stores have the option to transition to the new elements over a specified period of time. Our brand has evolved over the past 30+ years to a larger footprint which offers a higher level of inventory. Customers are excited to have more opportunities to find treasures for their little ones.

Press Room
People Love Buying and Reselling Used Items...Everyday!
  • 1 Sales & Gross Margin

    Average Store Gross Sales: $973,454*

    Average Gross Profit: $622,777*

    Top Quartile Average Gross Sales: $1,534,397*

    Top Quartile Average Gross Profit: $980,823*

  • 2 Core Customers

    Moms age 25 – 44

    Females age 45-65 (aunts, grandmothers)

    Presence of kids under age 14; Lower middle to upper-middle income households

  • 3 Product Mix

    96% Gently Used

    4% New

    Product Selection: Clothing, toys, shoes, accessories, and equipment for children, infant to pre-teen.

  • 4 Real Estate

    Power strip centers or suburban centers around regional shopping malls

    3,000 – 4,000 square feet

*The Average Store numbers are the 2018 Average Gross Sales and Average Gross Profit amounts stated in Item 19 of the 2019 Once Upon A Child® Franchise Disclosure Document (as reported by the 341 stores that had been in operation at least one year as of December 29, 2018). Of the 341 reporting stores, 149 or 44% of the stores attained or exceeded the Average Gross Sales and 147 or 43% of the stores attained or exceeded the Average Gross Profit. The Top Quartile Average Gross Sales and Average Gross Profit only relates to 85 of the reporting Once Upon A Child® Stores who ranked in the top 25% of the gross sales range. Of the 85 reporting stores in the top quartile, 36 or 42% of the stores attained or exceeded the top quartile Average Gross Sales and Average Gross Profit. A new franchisee’s results will likely differ from these results.

Franchisee Testimonials

Be a part of a franchise that believes in changing lives, families, and communities.

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Awards &

When you have proven success, such as Winmark Corporation, people start to take notice.

Meet Our Team
  • Forbes Best Small Companies
  • Franchise 500 Ranked 2019
  • Franchise Times Top 200
  • IFA Franchising Member
  • CFA Member
  • Franchise 500 #1 in Category 2019

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