About Play It Again Sports®

Changing the Sports Retail Industry Since 1983

Play It Again Sports was first founded in 1983 and quickly became the flagship franchise brand for the company that would come to be known as Winmark®. Over those years, Winmark used the Play It Again Sports brand to pioneer its "ultra-high-value” retail niche that continues to serve a pivotal role in communities all over North America.

Interested in learning more about Play It Again Sports and the brand’s continued success nationwide? Call us at (866) 595-0053 today to learn more.

A Major Industry Force

Just how big is the sports retail industry? In 2016, its estimated that the sales of sporting goods equipment, fitness equipment, and sporting goods footwear topped $80 billion in the United States alone! Over the last 30+ years, the Play It Again Sports brand has become a major player in this arena due to its engaged approach to franchising, new and quality used inventory, extensive product knowledge, locally owned and operated stores and superior customer service.

What makes Play It Again Sports different?

  • We satisfy our customers sports and fitness needs. Our stores offer 60% new merchandise and 40% used, creating a unique and ever-changing assortment for our customers while at the same time being able to offer our customers the complete solution for their sports and fitness needs.
  • We offer savings. We cater to customers who "trade in and trade up", thus creating their own discount by trading in their current equipment for something new each season.
  • We pay on the spot for our customers' quality Used sports and fitness equipment.
  • We offer value. We price our quality used sports and fitness gear at discounts up to 40% to 90% off.
  • We offer product expertise. We offer the most knowledgeable product sales experts in the industry through our franchisees and their employees, many of whom are active athletes themselves.
  • We offer exceptional customer service. We provide the best in class service and superior customer experience in the industry.
  • We are currently rolling out an ecommerce platform that will allow each of our stores to promote and sell both their new and used inventory daily.
  • We are locally owned and operated. We partner with franchisees who are passionate about sports in their community and can regularly engage with customers.

With nearly 300 Play It Again Sports locations in North America, we are the largest new and used sports retailer on the continent. With that clout and visibility in the marketplace, we continue to push the Play It Again Sports brand into new territory by partnering with franchisees who are enthusiastic about sports and are ready to build a successful community business doing what they love.

Are you ready to learn more about what it takes to open your very own Play It Again Sports franchise? Then we're ready to hear from you. Contact us today.

About Play It Again Sports
People Love Buying and Reselling Used Items...Everyday!
  • 1 Sales & Gross Margin

    Average Store Gross Sales: $818,699*

    Average Gross Profit: $427,776*

    Top Quartile Average Gross Sales: $1,458,020*

    Top Quartile Average Gross Profit: $747,620*

  • 2 Core Customers

    Adults age 25-49

    Parent of kids ages 4-16

    Middle to upper income households, presence of youth sports programs.

  • 3 Product Mix

    60% New

    40% Quality Used

  • 4 Real Estate

    Power centers with big box anchors, suburban strip centers near regional malls

    3,000 – 3,500 square feet

*The Average Store numbers are the 2018 Average Gross Sales and Average Gross Profit amounts stated in Item 19 of the 2019 Play It Again Sports® Franchise Disclosure Document (as reported by the 252 stores that had been in operation at least one year as of December 29, 2018). Of the 252 reporting stores, 90 or 36% of the stores attained or exceeded the Average Gross Sales and 97 or 38% of the stores attained or exceeded the Average Gross Profit. The Top Quartile Average Gross Sales and Average Gross Profit only relates to 63 of the reporting Play It Again Sports® Stores who ranked in the top 25% of the gross sales range. Of the 63 reporting stores in the top quartile, 23 or 37% of the stores attained or exceeded the top quartile Average Gross Sales and 21 or 33% of the stores attained or exceeded the top quartile Average Gross Profit. A new franchisee’s results will likely differ from these results.

Franchisee Testimonials

Be a part of a franchise that believes in changing lives, families, and communities.

See More Videos

Awards &

When you have proven success, such as Winmark Corporation, people start to take notice.

Meet Our Team
  • Forbes Best Small Companies
  • Franchise 500 Ranked 2019
  • Franchise Times Top 200
  • IFA Franchising Member
  • CFA Member

Contact Us Today to Receive Your Free Franchise Report!

    • Please enter your first name.
    • Please enter your last name.
    • This isn't a valid phone number.
      Please enter your phone number.
    • This isn't a valid email address.
      Please enter your email address.
    • Please enter your city.
    • Please enter the state/province you're interested in.
    • Please enter a message.