Steps to Ownership?

The Play It Again Sports® Process

Becoming a franchisee is a big decision and requires careful consideration by all parties before the partnership is cemented. At Winmark®, we endeavor to get to know our potential franchisee partners thoroughly, but also to give them the opportunity to learn about us and our almost 30 years of franchising success.

Are you interested in a Play It Again Sports franchise? Call our friendly Winmark team at (866) 595-0053 to speak with us today!

Meeting the Requirements

The first step toward owning your own Play It Again Sports franchise is submitting our qualification form. This requires basic information about you and the location you're interested in owning a franchise. It's important to note that, even at this early stage, it's recommended that candidates make sure they meet the financial requirements for owning one of our Play It Again Sports stores.

The financial requirements are:

  • $90,000 to $105,000 in cash or liquid assets
  • $400,000 – Net Worth

If you do not meet these requirements, it does not automatically disqualify you, as you may have access to capital through family or friends. We have many partnerships in our business from family members to friends and other business associates. In addition, our reputation as a national franchisor with decades of success allows many of our prospective franchisees to secure the loans they need to satisfy the initial investment.

Get to Know Us Better

Once you have been financially approved, it's time for you to learn more about what owning a Play It Again Sports franchise is actually like! Winmark can help you coordinate visits with established franchisees to ask them questions and get a firsthand experience browsing their stores.

After your franchisee visits, Winmark will extend you an invite to our Discovery Day in Minneapolis. Here, our candidates will meet with the Play It Again Sports team they'll be working with that will support them with all store operations. You'll speak with our experts in operations, training, marketing, real estate and more to learn what goes into running a successful Play It Again Sports franchise.

Joining Our Team

After Discovery Day, Winmark will decide on final approval. If chosen, you'll become an official member of our family! We'll work with you to get our franchise agreements in order and after that, we will streamline the training process. It will take several months to hold your grand opening, but in the meantime, we'll be working with you to ensure that you have the knowledge and tools you need to make your Play It Again Sports store a success!

Territories are going fast! If you're interested in starting this process, the first step is submitting our qualification form, which requires basic information about you and the location you’re interested in owning.

About Play It Again Sports
People Love Buying and Reselling Used Items...Everyday!
  • 1 Sales & Gross Margin

    Average Store Gross Sales: $818,699*

    Average Gross Profit: $427,776*

    Top Quartile Average Gross Sales: $1,458,020*

    Top Quartile Average Gross Profit: $747,620*

  • 2 Core Customers

    Adults age 25-49

    Parent of kids ages 4-16

    Middle to upper income households, presence of youth sports programs.

  • 3 Product Mix

    60% New

    40% Quality Used

  • 4 Real Estate

    Power centers with big box anchors, suburban strip centers near regional malls

    3,000 – 3,500 square feet

*The Average Store numbers are the 2018 Average Gross Sales and Average Gross Profit amounts stated in Item 19 of the 2019 Play It Again Sports® Franchise Disclosure Document (as reported by the 252 stores that had been in operation at least one year as of December 29, 2018). Of the 252 reporting stores, 90 or 36% of the stores attained or exceeded the Average Gross Sales and 97 or 38% of the stores attained or exceeded the Average Gross Profit. The Top Quartile Average Gross Sales and Average Gross Profit only relates to 63 of the reporting Play It Again Sports® Stores who ranked in the top 25% of the gross sales range. Of the 63 reporting stores in the top quartile, 23 or 37% of the stores attained or exceeded the top quartile Average Gross Sales and 21 or 33% of the stores attained or exceeded the top quartile Average Gross Profit. A new franchisee’s results will likely differ from these results.

Franchisee Testimonials

Be a part of a franchise that believes in changing lives, families, and communities.

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Awards &

When you have proven success, such as Winmark Corporation, people start to take notice.

Meet Our Team
  • Forbes Best Small Companies
  • Franchise 500 Ranked 2019
  • Franchise Times Top 200
  • IFA Franchising Member
  • CFA Member

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