Training & Support from Winmark®
Getting the Franchise Resources You Need to Thrive
Play It Again Sports® is part of a franchise system that has been supporting unique retail franchise opportunities since 1988. If you don’t have a retail background—don’t worry! Most of our new franchisees do not come from retail which is why our experienced training team is so important. The first thing you’ll notice about our team is the excitement and passion they bring to the training process.
Want to learn more about the training and support you'll have access to as a Play It Again Sports franchisee? Contact us today!
Our Training Program
With over 65 hours of classroom and in-store training on topics such as employee management, merchandising, inventory management, financial management, digital and social marketing, product knowledge, store operations, and customer service, you’ll gain the knowledge you’ll need to launch your new store.
Key topics during your first week include:
Business Planning
Banks lend on performance and our brands deliver. To assist you in acquiring
financing for your business, one full day of training is dedicated to
building a detailed three-year plan and proforma you can take to the bank.
Winmark doesn’t provide direct financing, however, lenders are very
familiar with the history and performance of the Play It Again Sports
brand. In addition, all brands are listed on the Franchise Registry which
helps streamline the loan process.
Retail Site Selection
Finding the right location is the goal for all new franchisees and Winmark
is here to assist. With five retail brands and over 1,250 stores, we understand
commercial real estate and the needs of our franchisees. Play It Again
Sports franchisees have completed transactions across the US and Canada
and we’re here to guide you through the process from site selection
to lease signing.
Product Knowledge/Used Product Training
Most new franchisees come to Play It Again Sports familiar with the equipment
in a few sports but are concerned that they don't know about sports and
fitness equipment as a whole to properly serve customers. Don’t
let that worry you! Our training staff and training tools will educate
you on all of the latest equipment in each category.
Ongoing Support
Winmark's® support of its franchisees does not end with our initial training program. We're invested in the success of our franchise partners and make sure they continue to have the help and resources they need to make their Play It Again Sports location as successful as possible.
Our franchisees can always expect to have access to:
Field Operations Consulting
Looking for a small business consultant ready to help you grow your Play
It Again Sports business and reach your personal goals? Look no further.
Winmark’s Field Operations Managers are retail experts with years
of experience from some of the top retailers like, Target®, JC Penney®, Best Buy®, Old Navy®, Kohl’s® and more. They’re your front line partner and liaison to the rest
of the home office team.
Marketing and Advertising
Your Marketing Manager and the marketing team are dedicated to delivering
professionally produced television and radio commercials, digital and
social marketing assets, event marketing materials, local store marketing
programs, and so much more. As a Winmark franchisee, you will also have
access to a preferred marketing vendor experienced in working with the
Play It Again Sports brand. They’ll work with you to lay out a marketing
plan, ensuring your marketing dollars are spent in the right places to
generate the best return on your investment.
Ready to take your first step in applying for one of our Play It Again Sports franchise businesses? Fill out our qualification form today!