About Once Upon A Child® Franchising

Helping Growing Families Across North America

Once Upon A Child has proven to be one of Winmark®'s most successful retail-resale brands. In communities all across the U.S. and Canada, our Once Upon A Child franchisees occupy a critical role: providing affordable, safe, high-quality infant and children's apparel and accessories for budget-conscious parents and families. Our unique space in the marketplace has proven so powerful that Once Upon A Child has been able to rapidly expand and outnumber our competition (Children’s Orchard® and Kid to Kid®) more than three-to-one in number of locations.

Are you interested in learning more about Once Upon A Child and what you can do to seize this exciting franchise opportunity?
Contact our dedicated team at (866) 595-0053 today!

Why Once Upon A Child Succeeds

Winmark has been franchising the Once Upon A Child brand for more than two decades and, over that time, refined the brand and its approach to serving its franchisees and target clientele. What we've learned in that process is that families from an array of different communities really respond to what the brand offers and its commitment to offering a high-quality retail experience.

Just some of the reasons customers continue to choose Once Upon A Child:

  • We pay cash on the spot to our customers for their gently used items.
  • We price our gently used items at discounts up to 70% to 90% off.
  • We provide greater savings for customers who buy and sell at our stores.
  • We buy all seasons, all day, every day with no appointment necessary.
  • We work with franchisees who are passionate about helping children and their families in their communities.
  • We offer a clean, inviting, and vibrant retail-resale experience.
  • We check recalls on all toys and equipment, providing a safe, fun and reliable experience.

Our approach to Once Upon A Child has not only led to a track record of industry recognition in Entrepreneur Magazine’s Franchise 500, but also remarkable marketplace success. In 2016, the average sales volume at our Once Upon A Child locations was $966,865, with our top 25% of stores averaging $1,501,055.* When you consider our average Gross margin of 62% and higher, you can see just how the financial model makes sense for our franchise partners.

*As stated in Item 19 of the 2017 Once Upon A Child Franchise Disclosure Document (as reported by 316 of the 317 Once Upon A Child stores that had been in operation at least one year as of December 31, 2016). A new franchisee’s results will likely differ from these results.

Are you looking for a franchise opportunity poised for long-term success in your community? Fill out our qualification form today to get in contact with our franchise team.

Store Tour
People Love Buying and Reselling Used Items...Everyday!
  • 1 Sales & Gross Margin

    Average Store Gross Sales: $966,865*

    Average Gross Profit: $606,069*

    Top Quartile Average Gross Sales: $1,501,055*

    Top Quartile Average Gross Profit: $948,454*

  • 2 Core Customers

    Moms age 25 – 44

    Females age 45-65 (aunts, grandmothers)

    Presence of kids under age 14; Lower middle to upper-middle income households

  • 3 Product Mix

    94% Gently Used

    6% New

    Product Selection: Clothing, toys, shoes, accessories, and equipment for children, infant to pre-teen.

  • 4 Real Estate

    Power strip centers or suburban centers around regional shopping malls

    3,600 – 4,200 square feet

*The Average Store numbers are the 2016 Average Gross Sales and Average Gross Profit amounts stated in Item 19 of the 2017 Once Upon A Child® Franchise Disclosure Document (as reported by 316 of the 317 stores that had been in operation at least one year as of December 31, 2016). Of the 316 reporting stores, 143 or 45% of the stores attained or exceeded the Average Gross Sales and 140 or 44% of the stores attained or exceeded the Average Gross Profit. The Top Quartile Average Gross Sales and Average Gross Profit only relates to 79 of the reporting Once Upon A Child® Stores who ranked in the top 25% of the gross sales range. Of the 79 reporting stores in the top quartile, 32 or 41% of the stores attained or exceeded the top quartile Average Gross Sales and 31 or 39% of the stores attained or exceeded the top quartile Average Gross Profit. A new franchisee’s results will likely differ from these results.

Franchisee Testimonials

Be a part of a franchise that believes in changing lives, families, and communities.

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Awards &
Accolades

When you have proven success, such as Winmark Corporation, people start to take notice.

Meet Our Team
  • Forbes Best Small Companies
  • Franchise Times Top 200
  • IFA Franchising Member
  • CFA Member
  • Franchise 500 2017

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