Once Upon a Child® Store Tour

Our store design was recently refreshed with new colors, in store signage, a customer service area, and fixtures. Existing stores have the option to transition to the new elements over a specified period of time. Our brand has evolved over the past 30+ years to a larger footprint which offers a higher level of inventory. Customers are excited to have more opportunities to find treasures for their little ones.

Check out our new look from one of our stores in Maple Grove, MN., which was remodeled to the new look at the time they expanded to nearly twice their original size.

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People Love Buying and Reselling Used Items...Everyday!
  • 1 Sales & Gross Margin

    Average Store Gross Sales: $966,865*

    Average Gross Profit: $606,069*

    Top Quartile Average Gross Sales: $1,501,055*

    Top Quartile Average Gross Profit: $948,454*

  • 2 Core Customers

    Moms age 25 – 44

    Females age 45-65 (aunts, grandmothers)

    Presence of kids under age 14; Lower middle to upper-middle income households

  • 3 Product Mix

    94% Gently Used

    6% New

    Product Selection: Clothing, toys, shoes, accessories, and equipment for children, infant to pre-teen.

  • 4 Real Estate

    Power strip centers or suburban centers around regional shopping malls

    3,600 – 4,200 square feet

*The Average Store numbers are the 2016 Average Gross Sales and Average Gross Profit amounts stated in Item 19 of the 2017 Once Upon A Child® Franchise Disclosure Document (as reported by 316 of the 317 stores that had been in operation at least one year as of December 31, 2016). Of the 316 reporting stores, 143 or 45% of the stores attained or exceeded the Average Gross Sales and 140 or 44% of the stores attained or exceeded the Average Gross Profit. The Top Quartile Average Gross Sales and Average Gross Profit only relates to 79 of the reporting Once Upon A Child® Stores who ranked in the top 25% of the gross sales range. Of the 79 reporting stores in the top quartile, 32 or 41% of the stores attained or exceeded the top quartile Average Gross Sales and 31 or 39% of the stores attained or exceeded the top quartile Average Gross Profit. A new franchisee’s results will likely differ from these results.

Franchisee Testimonials

Be a part of a franchise that believes in changing lives, families, and communities.

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Awards &
Accolades

When you have proven success, such as Winmark Corporation, people start to take notice.

Meet Our Team
  • Forbes Best Small Companies
  • Franchise Times Top 200
  • IFA Franchising Member
  • CFA Member
  • Franchise 500 2017

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