Sales & Gross Margin
Average Store Gross Sales: $955,461*
Average Gross Profit: $600,220*
Top Quartile Average Gross Sales: $1,481,740*
Top Quartile Average Gross Profit: $932,730*
Moms age 25 – 44
Females age 45-65 (aunts, grandmothers)
Presence of kids under age 14; Lower middle to upper-middle income households
94% Gently Used
Product Selection: Clothing, toys, shoes, accessories, and equipment for children, infant to pre-teen.
Power strip centers or suburban centers around regional shopping malls
3,600 – 4,200 square feet
*The Average Store numbers are the 2017 Average Gross Sales and Average Gross Profit amounts stated in Item 19 of the 2018 Once Upon A Child® Franchise Disclosure Document (as reported by the 321 stores that had been in operation at least one year as of December 30, 2017). Of the 321 reporting stores, 148 or 46% of the stores attained or exceeded the Average Gross Sales and 142 or 44% of the stores attained or exceeded the Average Gross Profit. The Top Quartile Average Gross Sales and Average Gross Profit only relates to 80 of the reporting Once Upon A Child® Stores who ranked in the top 25% of the gross sales range. Of the 80 reporting stores in the top quartile, 33 or 41% of the stores attained or exceeded the top quartile Average Gross Sales and 34 or 43% of the stores attained or exceeded the top quartile Average Gross Profit. A new franchisee’s results will likely differ from these results.