Join the Largest Children's Resale Franchise

Build a Sustainable Future with Once Upon a Child

Join the Largest Children’s Resale Franchise

Build a Sustainable Future with Once Upon A Child

Take the Next Step to Own a Once Upon A Child

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Our Numbers Tell a Compelling Story

Invest in a Sustainable Future with a Once Upon A Child Resale Franchise

  • $1,989,203
    Top Quartile Average Gross Sales in 2023*
  • 400+
    Stores in North America
  • $1,248,773
    Average Gross Sales in 2023*

Average Unit Sales

  • $993,037
    2019
  • $1,064,082
    2021
  • $1,248,773
    2023

Once Upon A Child Franchise Opportunities

North America’s #1 Children’s Resale Franchise

Once Upon A Child is North America's leading retail resale franchise for kids! We provide high-quality, gently used children's clothing, toys, equipment and accessories to meet the needs of babies through tweens at affordable price points. The cost savings offered by this second-hand approach make it a great option for budget conscious parents who still want fashionable and safe items for their children.

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Making a Real Impact

Bring Sustainability to Your Community with a Resale Franchise

Our children’s resale franchise has revolutionized the way parents shop for their children’s clothing, toys, and more. We bring sustainability to the forefront with a commitment to reuse and repurpose gently used items and other pre-loved products. This optimistic approach to shopping not only creates cost savings for parents but also helps reduce overall purchasing of new goods, which can help reduce our carbon footprint. By providing high quality at a lower price point, a Once Upon a Child franchise impacts communities in positive ways!

  • 101,633,061 Average Number of Items Recycled +

    Average Number of
    Items Recycled

    Once Upon a Child recycles an average of 101,633,061 items each year, diverting millions of pounds of clothing and merchandise from landfills.

    Average Number of
    Items Recycled

    Once Upon a Child recycles an average of 101,633,061 items each year, diverting millions of pounds of clothing and merchandise from landfills.

Once Upon A Child Store Owners Love to Franchise with Winmark

  • "The best part of owning is easily being the community asset. It's our number one goal."
    - Janelle & John A.
  • "I needed that support. I was young, I didn't have a lot of background or, classes in college, in business, on the business side of things."
    - Jordan P.
  • "It changed my whole life."
    - Marnie M.
  • "To me that's the best part of owning a business is being able to employ people and make a difference in their life."
    - Kate F.
  • "We get a lot of support. There's always somebody to call, and we always know that there's somebody to contact and who will find out what we can do to fix the situation."
    - Simon S. & Henna H.
  • "The flexibility for us is huge, and then there's a great financial reward as well."
    - Lindsey & George J.
  • "We enjoy the freedom of working for ourselves, setting our schedule, and knowing that all the effort and energy we’re putting into this is directly benefitting us and our family."
    - Iain & Colleen C.
  • "I love it. It's the best decision I ever made."
    - Jess M.

Territories Available

Once Upon A Child has over 400 children’s resale franchise locations across the country, and we’re not slowing down!  Check out our current retail franchise business opportunities available on our Available Territories page.

Ready to Take the First Step?

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Invest in an Award-winning Resale Clothing Franchise

Entrepreneur Franchise 500 #1 in Category 2023


Top Ranked Kid’s Franchise Investment

  • Entrepreneur Magazine Franchise 500 — #1 in Category (2010-2023)
  • 400+ Store Locations Throughout North America

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