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Children's Resale Franchise Opportunity Today! Become An Owner

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Why Choose Winmark

Let’s Talk About Our Values

  • Trust

    Mutual trust with our franchisees is crucial. This is a big leap for both sides, so we want you to feel confident in investing your time and money with our brand.

  • Top Performance

    We want you to succeed. 100% of our time, resources, and money are all dedicated to our franchisees - not corporate entities.

  • Transparency

    We create open avenues for discussion so our franchisees can share their ideas, challenges, and questions at any time.

  • Team

    We give you the resources, information, tools, and support to be successful throughout our long-term relationship.

Learn More About Our Competitive Edge
Once Upon a Child staff

Average Gross
Sales for Our
Franchisees

Graph of once-upon-a-child's Average Gross Sales 2019 Top Quartile Average Sales$1,569,182
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Once Upon A Child® Franchising

North America's #1 Children's Resale Franchise

Any parent knows that raising a child is expensive— especially when it comes to clothing their child as they continue to quickly outgrow their clothes, shoes, toys and equipment. Our Once Upon A Child brand is designed specifically to meet the needs of parents and families who are looking for gently used, high-quality infant and children’s clothing, shoes, toys, books, equipment and accessories at a sensible price.

Using this approach, Once Upon A Child has become North America's top children's retail-resale franchise. Whether our customers are looking for safe, adorable children’s apparel, toys, shoes, equipment or accessories for infants through tweens, Once Upon A Child is ready to provide that value. If you are interested in bringing a Once Upon A Child franchise to your community, then our team at Winmark is ready to hear from you! Entrepreneur's Franchise 500 ranked #1 in category!

Contact our friendly franchising team or call (866) 593-0262 today to learn more about becoming a Winmark® franchise partner!

*The Average Store numbers are the 2019 Average Gross Sales and Average Gross Profit amounts stated in Item 19 of the 2020 Once Upon A Child® Franchise Disclosure Document (as reported by the 366 stores that had been in operation at least one year as of December 28, 2019). Of the 366 reporting stores, 162 or 44% of the stores attained or exceeded the Average Gross Sales and 165 or 45% of the stores attained or exceeded the Average Gross Profit. The Top Quartile Average Gross Sales and Average Gross Profit only relates to 91 of the reporting Once Upon A Child® Stores who ranked in the top 25% of the gross sales range. Of the 91 reporting stores in the top quartile, 39 or 43% of the stores attained or exceeded the top quartile Average Gross Sales and Average Gross Profit. A new franchisee’s results will likely differ from these results.
  • Store Owners Love to
    Franchise With Winmark

    "When I get up in the morning I am very lucky to go to work. Most people never get to experience that." - Karen W | Once Upon A Child
    View More Franchisee Testimonials
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Steps to Success

Own a business that recycles used merchandise into cash for you - and gives a great deal for your customers!

See All Steps
Near Perfect 0+% Renewal Rate

* Average renewal rate over all 5 brands since 2002.

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Building Loyalty & Future Customers

Providing Families Remarkable Savings

With more than 380+ locations throughout Canada and the United States, Once Upon A Child continues to resonate with budget conscious parents and families. Our stores allow families to not only browse name brand clothing and merchandise at discounts up to 70% off' and delete the 'to 90%' piece, but they also sell us their gently used children’s items as well, putting cash in their pockets and saving them even more money.

Our concept of constantly buying and selling gently used from our customers has allowed our Once Upon A Child franchisees to build tremendous loyalty among their clientele in addition to constantly churning inventory of quality clothing, shoes, toys, and more. This unique role in the marketplace has led Once Upon A Child to rank in Entrepreneur Magazine’s Franchise 500 for more than two decades—including in the #1 spot in its category!

Want to learn more how it all works? Fill out our qualification form to contact our team at Winmark today!

Contact Us Today to Receive Your

Free Franchise Report!

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Ready to Get Started?

Fill out our full application if you are ready to get ahead and become part of the Winmark family.

  • Franchise 500 Ranked 2019
  • Franchise 500 Ranked #1 in Category
  • Franchise Times Top 200+
  • Canadian Franchise Association Member
  • Forbes Best Small Companies 2014
  • IFA Franchising Member