About Plato's Closet®

Our Dynamic Teen Resale Franchise Business

Plato's Closet is a retail-resale brand aimed directly at one of the marketplace's most demanding and discerning demographics: teens and twenty-somethings. Using our "ultra-high-value" approach to the resale industry, we've been able to create a vibrant, kinetic retail experience that not only keeps up with the latest trends and fashions, but builds loyalty with young customers and families who are looking for affordable options and appreciate the opportunity to sell us the clothes that no longer fit or meet their personal style.

Are you interested in learning more about our Plato's Closet franchise opportunities? Call our Winmark® franchise team at (866) 595-0053 today!

Leading the Industry

When it comes to fashion and accessories, teenagers and twenty-somethings have a lot of choices—in fact, a significant segment of the fashion retail industry is already dedicated just to them. Plato's Closet has the advantage of carrying items from all retailers in this category in one location. This continues to prove enticing and convenient to shoppers in the communities where we have established franchises, where they can shop in one store and get all the latest brands, styles and fashions at affordable prices.

Why has Plato's Closet proven to be so successful?

  • We pay cash on the spot to customers fashionable and stylish gently used items.
  • We offer high-quality, gently used items from all the top brands at affordable prices.
  • We discount our merchandise up to 90% off the regular retail prices.
  • We maintain an inventory that constantly offers new items and an ever-changing assortment.
  • We carry items that appeared in malls typically in the last 12-18 months.
  • We buy all seasons, all day, every day—and no appointment is necessary for customers selling clothes.
  • We provide a bright, clean retail-resale shopping experience.
  • We work with franchisees who are passionate about fashion and serving customers.

Plato's Closet's success has been recognized across the industry: it has been included in Entrepreneur Magazine’s Franchise 500 for 13 consecutive years—and continues to rank #1 in its category. In 2014, the brand was also ranked the #1 best $150,000 to $500,000 investment in all of franchising by Forbes Magazine. Plato's Closet's biggest success, however, has been with our dedicated franchisees who have continued to build robust, profitable businesses that quickly become part of their community.

Interested in becoming qualified as a potential Plato's Closet franchisee? Submit our qualification form today—we look forward to hearing from you!

About Plato's Closet
People Love Buying and Reselling Used Items...Everyday!
  • 1 Sales & Gross Margin

    Average Store Gross Sales: $1,037,564*

    Average Gross Profit: $640,062*

    Top Quartile Average Gross Sales: $1,548,876*

    Top Quartile Average Gross Profit: $958,758*

  • 2 Core Customers

    Females age 12 to 24

    Middle to upper middle income households

    Junior/senior high school and college students

  • 3 Product Mix

    98% gently used

    2% new

  • 4 Real Estate

    Power strip centers or suburban centers around regional shopping malls with a solid teen draw

    3,000 – 4,000 square feet

*The Average Store numbers are the 2018 Average Gross Sales and Average Gross Profit amounts stated in Item 19 of the 2019 Plato’s Closet® Franchise Disclosure Document (as reported by the 443 stores that had been in operation at least one year as of December 29, 2018). Of the 443 reporting stores, 189 or 43% of the stores attained or exceeded the Average Gross Sales and 191 or 43% of the stores attained or exceeded the Average Gross Profit. The Top Quartile Average Gross Sales and Average Gross Profit only relates to 110 of the reporting Plato’s Closet® Stores who ranked in the top 25% of the gross sales range. Of the 110 reporting stores in the top quartile, 46 or 42% of the stores attained or exceeded the top quartile Average Gross Sales and 49 or 45% of the stores attained or exceeded the top quartile Average Gross Profit. A new franchisee’s results will likely differ from these results.

Franchisee Testimonials

Be a part of a franchise that believes in changing lives, families, and communities.

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Awards &

When you have proven success, such as Winmark Corporation, people start to take notice.

Meet Our Team
  • Forbes Best Small Companies
  • Franchise 500 Ranked 2019
  • Franchise Times Top 200
  • IFA Franchising Member
  • CFA Member
  • Franchise 500 #1 in Category 2019

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