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Once Upon A Child® Franchising

North America's #1 Children's Resale Franchise

Any parent knows that raising a child is expensive— especially when it comes to clothing their child as they continue to quickly outgrow their clothes, shoes, toys and equipment. Our Once Upon A Child brand is designed specifically to meet the needs of parents and families who are looking for gently used, high-quality infant and children’s clothing, shoes, toys, books, equipment and accessories at a sensible price.

Using this approach, Once Upon A Child has become North America's top children's retail-resale franchise. Whether our customers are looking for safe, adorable children’s apparel, toys, shoes, equipment or accessories for infants through tweens, Once Upon A Child is ready to provide that value. If you are interested in bringing a Once Upon A Child franchise to your community, then our team at Winmark is ready to hear from you!

Call our friendly franchising team at (866) 595-0053 today to learn more about becoming a Winmark® franchise partner!

*The Average Store numbers are the 2018 Average Gross Sales and Average Gross Profit amounts stated in Item 19 of the 2019 Once Upon A Child® Franchise Disclosure Document (as reported by the 341 stores that had been in operation at least one year as of December 29, 2018). Of the 341 reporting stores, 149 or 44% of the stores attained or exceeded the Average Gross Sales and 147 or 43% of the stores attained or exceeded the Average Gross Profit. The Top Quartile Average Gross Sales and Average Gross Profit only relates to 85 of the reporting Once Upon A Child® Stores who ranked in the top 25% of the gross sales range. Of the 85 reporting stores in the top quartile, 36 or 42% of the stores attained or exceeded the top quartile Average Gross Sales and Average Gross Profit. A new franchisee’s results will likely differ from these results.
  • Average Gross
    Sales for Our

2018 Top Quartile Average Sales


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Building Loyalty & Future Customers

Providing Families Remarkable Savings

With more than 380+ locations throughout Canada and the United States, Once Upon A Child continues to resonate with budget conscious parents and families. Our stores allow families to not only browse name brand clothing and merchandise at discounts up to 70 to 90% off, but they also sell us their gently used children’s items as well, putting cash in their pockets and saving them even more money.

Our concept of constantly buying and selling gently used from our customers has allowed our Once Upon A Child franchisees to build tremendous loyalty among their clientele in addition to constantly churning inventory of quality clothing, shoes, toys, and more. This unique role in the marketplace has led Once Upon A Child to rank in Entrepreneur Magazine’s Franchise 500 for more than two decades—including in the #1 spot in its category!

Are you interested in owning and operating a Once Upon A Child in your area?
Submit a qualification form to our franchising team today!

  • Trust

    Mutual trust with our franchisees is crucial. This is a big leap for both sides, so we want you to feel confident in investing your time and money with our brand.

  • Transparency

    We create open avenues for discussion so our franchisees can share their ideas, challenges, and questions at any time.

  • Top Performance

    We want you to succeed. 100% of our time, resources, and money are all dedicated to our franchisees - not corporate entities.

  • Team

    We give you the resources, information, tools, and support to be successful throughout our long-term relationship.

Why Choose Winmark? Let's Talk About Our Values

Learn More About Our Competitive Edge

Turning Gently Used Items Into Your Own Treasure

Own a business that recycles used merchandise into cash for you - and provides your customers with an even better deal!

Franchisee Testimonials

Be a part of a franchise that believes in changing lives, families, and communities.

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Awards &

When you have proven success, such as Winmark Corporation, people start to take notice.

Meet Our Team
  • Forbes Best Small Companies
  • Franchise 500 Ranked 2019
  • Franchise Times Top 200
  • IFA Franchising Member
  • CFA Member
  • Franchise 500 #1 in Category 2019

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