About Once Upon A Child® Franchising
Helping Growing Families Across North America
Once Upon A Child has proven to be one of Winmark®'s most successful retail-resale brands. In communities all across the U.S. and Canada, our Once Upon A Child franchisees occupy a critical role: providing affordable, safe, high-quality infant and children's apparel and accessories for budget-conscious parents and families. Our unique space in the marketplace has proven so powerful that Once Upon A Child has been able to rapidly expand and outnumber our competition (Children’s Orchard® and Kid to Kid®) more than three-to-one in number of locations.
Why Once Upon A Child Succeeds
Winmark has been franchising the Once Upon A Child brand for more than two decades and, over that time, refined the brand and its approach to serving its franchisees and target clientele. What we've learned in that process is that families from an array of different communities really respond to what the brand offers and its commitment to offering a high-quality retail experience.
Just some of the reasons customers continue to choose Once Upon A Child:
- We pay cash on the spot to our customers for their gently used items.
- We price our gently used items at discounts up to 70% to 90% off.
- We provide greater savings for customers who buy and sell at our stores.
- We buy all seasons, all day, every day with no appointment necessary.
- We work with franchisees who are passionate about helping children and their families in their communities.
- We offer a clean, inviting, and vibrant retail-resale experience.
- We check recalls on all toys and equipment, providing a safe, fun and reliable experience.
Our approach to Once Upon A Child has not only led to a track record of industry recognition in Entrepreneur Magazine’s Franchise 500, but also remarkable marketplace success. In 2022, the average sales volume at our Once Upon A Child locations was $1,172,636, with our top 25% of stores averaging $1,709,374.*
*The average Store numbers are the 2022 Average Gross Sales and Average Gross Profit amounts stated in Schedule “I” of the 2023 Once Upon A Child® Franchise Disclosure Document (as reported by the 378 stores in the U.S. and Canada that had been in operation at least one year as of December 31, 2022). Of the 378 stores, 160 or 42% of the stores attained or exceeded the Average Gross Sales and 158 or 42% of the stores attained or exceeded the Average Gross Profit. The top quartile Average Gross Sales and Average Gross Profit only relates to the 94 Once Upon A Child® Stores that ranked in the top 25% of the gross sales range. Of the 94 stores in the top quartile, 33 or 35% of the stores attained or exceeded the top quartile Average Gross Sales and 35 or 37% of the stores attained or exceeded the top quartile Average Gross Profit. A new franchisee’s results will likely differ from these results.
looking for a franchise opportunity poised for long-term success in your community? Fill out our qualification form today to get in contact with our franchise team.