Steps to Ownership?

The Once Upon a Child® Process​​​

Over the last 20+ years, Winmark® has helped build Once Upon A Child into North America’s #1 children’s resale franchise. We've been able to do that because of the work, dedication, and passion of our franchise partners all over the U.S. and Canada. That's why Winmark understands how important it is to find the right people to bring our brands to a new community. We've established a vetting and orientation process that allows us not only to find the best individuals for the job, but our candidates to learn about us and our dynamic approach to franchising.

Do you have questions about this process or your candidacy?
Call our team at (866) 595-0053 for answers.

Get Qualified for Consideration

The first step on this journey is getting qualified. You can first fill out and submit our qualification form, which gives us your basic information and where you are interested in opening a location. Winmark will then get in touch with you to go over your financial information and answer any initial inquiries you may have about us.

The required finances for Once Upon A Child franchisee include:

  • $400,000 – Net Worth
  • Liquid assets (cash or stocks) of $90,000

If you don't quite meet these financial requirements, that's okay. Many of our franchisees take out loans to cover these initial costs or partner with family and friends to help them qualify with the banks. Our franchising track record here at Winmark not only means that most of our franchisees' loans are approved, but that they're capitalized properly from day one.

Get to Know Winmark Franchising

Once your financing is confirmed, Winmark will help you coordinate visits with existing Once Upon A Child store owners either on the phone or in person. During these visits, you'll get to learn more about the brand, how they operate, and talk with the franchisees about what it's like to run the business.

Following your visits, you'll receive an invitation to Discovery Day here at our headquarters in Minneapolis. Discovery Day is your opportunity to meet our Once Upon A Child franchise team and learn about the training and support our franchise partners receive from Winmark. We'll have questions for all our candidates—but we expect our candidates to ask us questions, as well, to see if Winmark is the right fit for them.

Joining the Once Upon A Child Team

Once we and the candidate have decided to move forward with their franchise store, they officially become part of our Winmarkfamily! We'll get all of the franchise agreement paperwork in order and enroll you in our training program. It will still take several months before your grand opening happens, but in the meantime, you will be given the knowledge, insight, and tools you need to make your Once Upon A Child store as successful as possible!

Ready to take the first step? Our team is ready to hear from you! Fill out our qualification form today!

About Once Upon a Child
People Love Buying and Reselling Used Items...Everyday!
  • 1 Sales & Gross Margin

    Average Store Gross Sales: $955,461*

    Average Gross Profit: $600,220*

    Top Quartile Average Gross Sales: $1,481,740*

    Top Quartile Average Gross Profit: $932,730*

  • 2 Core Customers

    Moms age 25 – 44

    Females age 45-65 (aunts, grandmothers)

    Presence of kids under age 14; Lower middle to upper-middle income households

  • 3 Product Mix

    94% Gently Used

    6% New

    Product Selection: Clothing, toys, shoes, accessories, and equipment for children, infant to pre-teen.

  • 4 Real Estate

    Power strip centers or suburban centers around regional shopping malls

    3,600 – 4,200 square feet

*The Average Store numbers are the 2017 Average Gross Sales and Average Gross Profit amounts stated in Item 19 of the 2018 Once Upon A Child® Franchise Disclosure Document (as reported by the 321 stores that had been in operation at least one year as of December 30, 2017). Of the 321 reporting stores, 148 or 46% of the stores attained or exceeded the Average Gross Sales and 142 or 44% of the stores attained or exceeded the Average Gross Profit. The Top Quartile Average Gross Sales and Average Gross Profit only relates to 80 of the reporting Once Upon A Child® Stores who ranked in the top 25% of the gross sales range. Of the 80 reporting stores in the top quartile, 33 or 41% of the stores attained or exceeded the top quartile Average Gross Sales and 34 or 43% of the stores attained or exceeded the top quartile Average Gross Profit. A new franchisee’s results will likely differ from these results.

Franchisee Testimonials

Be a part of a franchise that believes in changing lives, families, and communities.

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Awards &

When you have proven success, such as Winmark Corporation, people start to take notice.

Meet Our Team
  • Forbes Best Small Companies
  • Franchise 500 Ranked 2019
  • Franchise Times Top 200
  • IFA Franchising Member
  • CFA Member
  • Franchise 500 #1 in Category 2019

Contact Us Today to Receive Your Free Franchise Report!

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