Why Winmark® Franchising?

Lead the Marketplace with Once Upon a Child®

After nearly 30 years of pioneering the "ultra-high-value" retailing niche, Winmark Corporation has emerged as the premier name in retail-resale franchising in North America. Over that time, we have expanded our brands with more than 1,250+ locations across the U.S. and Canada, including more than 380+ Once Upon a Child stores. Our track record has proven that our approach to franchising not only means success for us but also for the hundreds of passionate, enthusiastic franchisees that carry forth our brands and build thriving businesses with us.

Are you looking for a franchisor with decades of experience and proven marketplace success? Call our Winmark team at (866) 595-0053 today!

Franchising with Winmark

At Winmark, we credit the success we've had with our retail-resale brands with our approach to working with valued franchisees. We view our franchise partners as part of the Winmark family and use what we've learned about this industry and our resources to ensure that they and their franchise business are poised for success.

Who We Work With
Many people think that you have to be an industry veteran to run your own retail-resale business. At Winmark, we know that isn't true. Many of our successful franchise partners are newcomers to the industry. We're ready to work with first-time franchisees and family teams who are passionate about their community and the service they're ready to provide their customers. We also take a 100% franchised system approach to our franchising, which means that 100% of our resources, time, and money are dedicated to making these franchisees successful, not a corporate entity.

How We Prepare Them
When we welcome a new franchisee to our family, we enroll them into our training program that includes more than 75 hours of education on topics ranging from customer service to operations to marketing and advertising. Even after the grand opening, all our franchisees have access to our Winmark digital tools and franchise support for all their marketing and store operational needs.

Where We Place Them
Winmark is careful about where we choose to open our franchise stores because we have specifically built our brands to play a very specific role in the marketplace. Between high-end retail stores and low-quality secondhand outlets, Winmark brand stores offer consumers a quality retail experience that offers gently used items at remarkable discounts. This is especially true for our Once Upon a Child franchise, which offers budget-conscious families and parents up to a 90% markdown on name brand merchandise for their children.

How successful has this approach been with our franchise partners? Over the last 10 years, between 95% and 100% of our franchisees have renewed their franchise agreement with us and chosen to continue to build their business with Winmark by their side.

Are you ready take the first step in becoming a franchise partner with us at Winmark? Submit a qualification form to our team today!

People Love Buying and Reselling Used Items...Everyday!
  • 1 Sales & Gross Margin

    Average Store Gross Sales: $973,454*

    Average Gross Profit: $622,777*

    Top Quartile Average Gross Sales: $1,534,397*

    Top Quartile Average Gross Profit: $980,823*

  • 2 Core Customers

    Moms age 25 – 44

    Females age 45-65 (aunts, grandmothers)

    Presence of kids under age 14; Lower middle to upper-middle income households

  • 3 Product Mix

    96% Gently Used

    4% New

    Product Selection: Clothing, toys, shoes, accessories, and equipment for children, infant to pre-teen.

  • 4 Real Estate

    Power strip centers or suburban centers around regional shopping malls

    3,000 – 4,000 square feet

*The Average Store numbers are the 2018 Average Gross Sales and Average Gross Profit amounts stated in Item 19 of the 2019 Once Upon A Child® Franchise Disclosure Document (as reported by the 341 stores that had been in operation at least one year as of December 29, 2018). Of the 341 reporting stores, 149 or 44% of the stores attained or exceeded the Average Gross Sales and 147 or 43% of the stores attained or exceeded the Average Gross Profit. The Top Quartile Average Gross Sales and Average Gross Profit only relates to 85 of the reporting Once Upon A Child® Stores who ranked in the top 25% of the gross sales range. Of the 85 reporting stores in the top quartile, 36 or 42% of the stores attained or exceeded the top quartile Average Gross Sales and Average Gross Profit. A new franchisee’s results will likely differ from these results.

Franchisee Testimonials

Be a part of a franchise that believes in changing lives, families, and communities.

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Awards &

When you have proven success, such as Winmark Corporation, people start to take notice.

Meet Our Team
  • Forbes Best Small Companies
  • Franchise 500 Ranked 2019
  • Franchise Times Top 200
  • IFA Franchising Member
  • CFA Member
  • Franchise 500 #1 in Category 2019

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