Why Once Upon A Child?
Lead the Marketplace with Our Kid’s Clothing Resale Franchise
For almost three decades, Winmark – the Resale Company® has been paving the way in the world of "ultra-high value" retailing. As a result, we have become the top choice for retail resale franchising in North America. With an impressive 1,300+ total franchise locations across the United States and Canada, we are a leader in the industry. With more than 400 Once Upon a Child stores, we have proven time and time again that our approach to franchising leads to success – both for us and our passionate franchisees who go on to build thriving businesses under our brand.
At Once Upon A Child, we believe that our franchisees are valued business partners. Our unique approach to the resale industry, combined with our extensive resources, helps us ensure that every franchise business in our network is set up for success. We're proud to work with franchisees who share our commitment to providing Resale for Everyone®, excellence, and we're more determined than ever to help them achieve their goals.
Take the first step towards becoming a Once Upon a Child franchisee. Fill out our form to get started!
Our Numbers Tell a Compelling Story
Invest in a Sustainable Future with a Once Upon A Child Resale Franchise
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$1,989,203
Top Quartile Average Gross Sales in 2023*
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400+
Stores in North America
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$1,248,773
Average Gross Sales in 2023*
Average Unit Sales
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2019
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2021
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2023
The Once Upon A Child Difference
At Once Upon A Child, we offer much more than just a franchise opportunity. Here are some reasons why entrepreneurs choose our children’s retail franchise:
- Extensive training and ongoing support to ensure businesses flourish, along with access to our robust franchise infrastructure designed to help drive growth
- Our exclusive point-of-sale system streamlines purchasing and pricing, while our cloud-based reporting enables remote management
- Our unique, competitive niche in the retail marketplace
The success of our franchisees is our top priority, and we're thrilled to report a renewal rate of 99%. This means that at the end of their franchising contract, 99% of our franchisees choose to renew their contracts and stay in business with us, which is a testament to our unwavering commitment to the success of their businesses and the expansion of our beloved brands.
Comprehensive Training & Ongoing Support
At Once Upon A Child, we believe that success is shared. Our children's retail franchise provides comprehensive training and unwavering support for all our franchisees. We equip our partners with the necessary resources and tools to help them excel in their endeavors and experience sustained growth over time. Our culture at Once Upon A Child puts our people first, and we strive to ensure each of our team members reaches their highest potential. When you join us, you become part of an invested community that wants nothing more than to see you reach new heights in your venture.
Once Upon A Child Store Owners Love to Franchise with Winmark
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"The best part of owning is easily being the community asset. It's our number one goal."
- Janelle & John A. -
"I needed that support. I was young, I didn't have a lot of background or, classes in college, in business, on the business side of things."
- Jordan P. -
"It changed my whole life."
- Marnie M. -
"To me that's the best part of owning a business is being able to employ people and make a difference in their life."
- Kate F. -
"We get a lot of support. There's always somebody to call, and we always know that there's somebody to contact and who will find out what we can do to fix the situation."
- Simon S. & Henna H. -
"The flexibility for us is huge, and then there's a great financial reward as well."
- Lindsey & George J. -
"We enjoy the freedom of working for ourselves, setting our schedule, and knowing that all the effort and energy we’re putting into this is directly benefitting us and our family."
- Iain & Colleen C. -
"I love it. It's the best decision I ever made."
- Jess M.
Territories Available
Don't let industry experience hold you back from owning your own retail resale business. Winmark is proof that newcomers can thrive in this industry. We welcome first-time franchisees who are passionate about serving their community. And as a 100% franchised system, our focus is solely on helping our franchisees succeed, not on corporate interests.