Training & Support for Your Franchise Business
Building Success with Winmark Corporation
Once Upon A Child® is part of Winmark Corporation, a unique franchise system that has been supporting retail resale franchise opportunities since 1988. If you have never worked in retail, or did so years ago and don’t think this is the right opportunity for you—think again! Most of our franchisees had little to no retail experience before owning their own franchise. What they do bring to the table is the passion and excitement they have for the brand and for their customers! That passion is infused from day 1 with our team during the training process.
Interested in learning more about how Winmark® prepares our franchise partners for long-term success? Contact us at (866) 593-0262 today!
The Training We Provide
With over 65 hours of classroom and in-store training on topics such as business planning, marketing, merchandising, store operations, and customer service; you'll get the experience you need to successfully open your franchise!
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Business
PlanningBusiness Planning• Banks today want to see a solid business plan with a strong financial plan and committed ownership.
• Winmark will help you build that plan based on our years of experience.
• One full day of training is dedicated to building a detailed three-year plan and written narrative.
• Together, these tools create a financial strategy for you to share with the bank to obtain financing.
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Retail Site
SelectionRetail Site Selection
• Training on site criteria such as economics, size, visibility, parking and co-tenants
• Lease information training including retail terminology, lease basics and hiring a broker
• Provide necessary information to landlord
• Monitor the progress from letter of intent to lease signing
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Style and Trend Training
Style and Trend Training
• Training on latest apparel trends from infants to tweens
• Product knowledge training on toys and equipment
• Detailed hands on training of what to buy and how to buy it
At Winmark, we remain committed to staying engaged with our franchisees and ensuring they have the tools they need to navigate the marketplace. That is why our franchise support staff offers ongoing resources to help our franchise partners continue to build upon their success.
Field Operations
Concerned about ongoing support in the field from qualified personnel? Don’t worry. Winmark’s Field Operations Managers are retail experts with years of experience from some of the top retailers like Target®, JC Penney®, Kohl’s®, GAP®, Best Buy® and more. They’re your front line partner and liaison to the rest of the home office team.
Marketing and Advertising
Once Upon A Child has a marketing team dedicated to delivering professionally produced television and radio commercials, digital and social marketing assets, event marketing materials, local store marketing programs and so much more. As a Winmark franchisee, you will also have access to a media buyer experienced in working with the Once Upon A Child brand. They’ll work with you to lay out your local media plan ensuring your marketing dollars are spent in the right places to reach your target demographic and generate the best return on your investment.
Are you ready to take the first step toward owning and operating your own Once Upon A Child® location? Fill out our qualification form today!
Once Upon A Child Store Owners Love to Franchise with Winmark
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"The best part of owning is easily being the community asset. It's our number one goal."
- Janelle & John A. -
"I needed that support. I was young, I didn't have a lot of background or, classes in college, in business, on the business side of things."
- Jordan P. -
"It changed my whole life."
- Marnie M. -
"To me that's the best part of owning a business is being able to employ people and make a difference in their life."
- Kate F. -
"We get a lot of support. There's always somebody to call, and we always know that there's somebody to contact and who will find out what we can do to fix the situation."
- Simon S. & Henna H. -
"The flexibility for us is huge, and then there's a great financial reward as well."
- Lindsey & George J. -
"We enjoy the freedom of working for ourselves, setting our schedule, and knowing that all the effort and energy we’re putting into this is directly benefitting us and our family."
- Iain & Colleen C. -
"I love it. It's the best decision I ever made."
- Jess M.
Discover the step-by-step journey to becoming a franchise owner. From meeting requirements to joining the brand, we'll guide you through the process. Start your exciting entrepreneurial journey today!
