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Training & Support from Winmark®

Getting the Franchise Resources You Need to Thrive

Play It Again Sports® is part of a franchise system that has been supporting unique retail franchise opportunities since 1988. If you don’t have a retail background—don’t worry! Most of our new franchisees do not come from retail which is why our experienced training team is so important. The first thing you’ll notice about our team is the excitement and passion they bring to the training process.

Want to learn more about the training and support you'll have access to as a Play It Again Sports franchisee? Contact us today!

Our Training Program

With over 75 hours of classroom and in-store training on topics such as employee management, merchandising, inventory management, financial management, digital and social marketing, product knowledge, store operations, and customer service, you’ll gain the knowledge you’ll need to launch your new store.

Key topics during your first week include:

Business Planning
Banks lend on performance and our brands deliver. To assist you in acquiring financing for your business, one full day of training is dedicated to building a detailed three-year plan and proforma you can take to the bank. Winmark doesn’t provide direct financing, however, lenders are very familiar with the history and performance of the Play It Again Sports brand. In addition, all brands are listed on the Franchise Registry which helps streamline the loan process.

Retail Site Selection
Finding the right location is the goal for all new franchisees and Winmark is here to assist. With five retail brands and over 1,250 stores, we understand commercial real estate and the needs of our franchisees. Play It Again Sports franchisees have completed transactions across the US and Canada and we’re here to guide you through the process from site selection to lease signing.

Product Knowledge/Used Product Training
Most new franchisees come to Play It Again Sports familiar with the equipment in a few sports but are concerned that they don't know about sports and fitness equipment as a whole to properly serve customers. Don’t let that worry you! Our training staff and training tools will educate you on all of the latest equipment in each category.

Ongoing Support

Winmark's® support of its franchisees does not end with our initial training program. We're invested in the success of our franchise partners and make sure they continue to have the help and resources they need to make their Play It Again Sports location as successful as possible.

Our franchisees can always expect to have access to:

Field Operations Consulting
Looking for a small business consultant ready to help you grow your Play It Again Sports business and reach your personal goals? Look no further. Winmark’s Field Operations Managers are retail experts with years of experience from some of the top retailers like, Target®, JC Penney®, Best Buy®, Old Navy®, Kohl’s® and more. They’re your front line partner and liaison to the rest of the home office team.

Marketing and Advertising
Your Marketing Manager and the marketing team are dedicated to delivering professionally produced television and radio commercials, digital and social marketing assets, event marketing materials, local store marketing programs, and so much more. As a Winmark franchisee, you will also have access to a preferred marketing vendor experienced in working with the Play It Again Sports brand. They’ll work with you to lay out a marketing plan, ensuring your marketing dollars are spent in the right places to generate the best return on your investment.

Ready to take your first step in applying for one of our Play It Again Sports franchise businesses? Fill out our qualification form today!

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Fill out our full application if you are ready to get ahead and become part of the Winmark family.