Steps to Ownership?

The Style Encore® Process

At Winmark®, we believe that positioning our franchisees for success occurs in the preparation before the grand opening of a new store. That is why we've created a robust, multi-phase process for evaluating franchisee candidates, familiarizing them with the Style Encore brand, and allowing them to get to know our approach to franchise success.

If you're interested in owning and operating your own Style Encore store, then our team is ready to hear from you. Fill out our qualification form today to start the process.

Getting Qualified

The first step in the franchisee application process is getting each candidate qualified. First, this will require submitting Winmark basic information about who you are and where you're interested in opening a Style Encore store via our qualification form. After our team gets back to you, we will ensure that you are financially qualified for this franchise opportunity and we will answer any initial inquiries you may have about the brand or our franchise system.

Financial qualifications include:

  • $400,000 – Net Worth
  • Liquid assets (cash or stocks) of $75,000 to $105,000

If you do not meet these financial requirements—don't worry. Many of our franchisees are able to secure a loan to make the necessary investment by partnering with family or friends to help them meet the requirements. Winmark's long history of franchising success has helped many of our partnerships qualify for bank approval. We have also partnered with leading franchise financial institutions to help you get pre-qualified and walk you through the loan process if need be.

Getting to Know Winmark

Once you are approved financially, Winmark will want to make sure our candidates are familiar with the Style Encore brand and will help coordinate visits with existing Style Encore stores. While visiting, you'll get a sense of how our stores are laid out and operate, and you'll speak with owners about their experiences running the store and working with Winmark.

Once you've completed your visits, we'll invite you to our Discovery Day here in Minneapolis. This is your opportunity to meet our Style Encore franchise team and learn about the training and ongoing support our franchise partners receive. Discovery Day is the perfect opportunity for both Winmark and the candidate to ask each other questions and discover whether or not they are a fit for one another.

Joining the Winmark Family

Once final approval is granted after Discovery Day, you're ready to join our Winmark family and start your journey toward owning your own Style Encore franchise! We'll help you schedule your first week of training while our team gets to work helping you to select a site and prepare the location. The whole process takes several months, but in the meantime, all our new franchisees receive the instruction and resources they need to be ready for their grand opening!

Have more questions about this process? Then contact us at (866) 595-0053 today to get the answers you need to start this journey with us here at Winmark.

About Plato's Closet
People Love Buying and Reselling Used Items...Everyday!
  • 1 Sales & Gross Margin

    Average Store Gross Sales: $1,037,564*

    Average Gross Profit: $640,062*

    Top Quartile Average Gross Sales: $1,548,876*

    Top Quartile Average Gross Profit: $958,758*

  • 2 Core Customers

    Females age 12 to 24

    Middle to upper middle income households

    Junior/senior high school and college students

  • 3 Product Mix

    98% gently used

    2% new

  • 4 Real Estate

    Power strip centers or suburban centers around regional shopping malls with a solid teen draw

    3,000 – 4,000 square feet

*The Average Store numbers are the 2018 Average Gross Sales and Average Gross Profit amounts stated in Item 19 of the 2019 Plato’s Closet® Franchise Disclosure Document (as reported by the 443 stores that had been in operation at least one year as of December 29, 2018). Of the 443 reporting stores, 189 or 43% of the stores attained or exceeded the Average Gross Sales and 191 or 43% of the stores attained or exceeded the Average Gross Profit. The Top Quartile Average Gross Sales and Average Gross Profit only relates to 110 of the reporting Plato’s Closet® Stores who ranked in the top 25% of the gross sales range. Of the 110 reporting stores in the top quartile, 46 or 42% of the stores attained or exceeded the top quartile Average Gross Sales and 49 or 45% of the stores attained or exceeded the top quartile Average Gross Profit. A new franchisee’s results will likely differ from these results.

Franchisee Testimonials

Be a part of a franchise that believes in changing lives, families, and communities.

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Awards &

When you have proven success, such as Winmark Corporation, people start to take notice.

Meet Our Team
  • Forbes Best Small Companies
  • Franchise 500 Ranked 2019
  • Franchise Times Top 200
  • IFA Franchising Member
  • CFA Member

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