Style Encore® Training & On-Going Support
A Proactive Approach to Franchise Business Success
Style Encore is the newest franchised brand of Winmark Corporation, a company that has been a leader in the resale-retail industry for over three decades. If you don’t have a retail background—don’t worry! Most of our franchisees are just like you—they have a passion for serving their community, doing something that makes them feel good about their work, and helping their customers make and save money every day! And this passion and excitement for our brand, what we do, and how we serve our community starts with your training team. You will see from the very first day the passion and pride we take in our Style Encore brand and in ensuring our franchisees are prepared for success!
Our Training for Franchisees
With over 65 hours of classroom and in-store training on topics such as starting your corporation, store operations, employee training, product knowledge, and customer service, you’ll gain the knowledge you’ll need to open your franchise.
Key topics during your first week include:
Banks today want to lend to businesses with a track record of success—and Winmark has that with more than two decades of experience in this industry. In your first week of training, you will build a detailed three-year business plan and proforma you can take to the bank. While Winmark does not provide direct financing, lending institutions are very familiar with our brands. In addition, all of the Winmark brands are listed on the Franchise Registry which will help in streamlining the loan process.
Retail Site Selection
With over 30 years of experience in operating these businesses, we understand commercial real estate and the needs of our franchisees. Our franchisees have signed literally hundreds of leases across North America over the past decades, and we are here to help guide you in that process.
Style and Trend Training
Concerned you may not be in tune with the many changing styles of women's apparel and accessories? Don’t be. Our training staff will educate you on the hottest trends in apparel, shoes, handbags, accessories and more. You’ll learn how to buy used items and what new inventory is appropriate for your store.
At Winmark, our franchisees are never without the support they need to face the changing landscape of marketplace challenges. Our franchise partners always have access to the resources and insight they need to help grow their business and ensure that it is doing what it can to connect with customers.
We have the best field operations staff in resale-retail! They are uniquely qualified for what they do and they are here to provide you with the best support possible to help you succeed. Winmark’s Field Operations Managers are retail and operational experts with years of experience with some of the top retailers in the world like, Target®, JC Penney®, Best Buy®, Old Navy®, Saks Fifth Avenue® and more. They’re your front line partner and liaison to the rest of the home office team.
Marketing and Advertising
The Style Encore Marketing Manager works with the entire marketing department to deliver professionally produced television and radio commercials, digital and social marketing assets, event marketing materials, local store marketing programs and much more. In addition, as a Winmark franchisee, you will also have access to a preferred marketing vendor experienced in working with the brand. They’ll work with you to lay out a marketing plan, ensuring your marketing dollars are spent in the right places to generate the best return on your investment.
Are you ready to take your first step toward owning and operating your own Style Encore location? Submit our qualification form to our team to get started!