Music Go Round, North America’s largest seller of used musical instruments and gear, understands firsthand that learning to play a musical instrument is a fundamental childhood rite of passage. Mastering an instrument teaches children discipline and hard work, and for decades, research has confirmed that music education increases cognitive skills, boosts linguistic ability, and sharpens motor skills.
Although federal and state funding for music education is declining, parents overwhelmingly recognize its value. One recent study found that 79% of parents believed music education positively affected their children’s academic performance.
Music Go Round, part of the Winmark portfolio of resale retail brands, meets the continued demand from families, educators, and music enthusiasts with quality used instruments that fuel a lifetime of musical passion.
A Franchise Opportunity for Entrepreneurs Who Want to Make a Difference
For entrepreneurs searching for a business opportunity with real community impact, Music Go Round is worth serious consideration.
Our used musical instrument stores give families who prioritize music education a local solution: affordable, high-quality gear, a place to sell their unwanted gear for instant payment, and the expertise to choose the right instrument at every stage of a child’s development.
Not only does our franchise model serve families and hobbyists, but our unique retail system builds community and helps maintain a culture where children and musicians of all ages can thrive. We also pay on the spot for instruments that are no longer needed, making it easy for customers to upgrade or move on.
What Makes Music Go Round Stand Out as a Franchise Investment
- Sustainable, circular business model – a high-value sales loop with strong repeat customer potential
- Built-in community partnerships – schools, educators, and music programs that extend your customer network organically
- Category leadership in instrument resale – a trusted brand in a growing resale market with decades of franchisee success
A Sustainable, Circular Business Model Built for Today’s Consumers
Like its partner brands Once Upon a Child, Style Encore, Play It Again Sports, and Plato’s Closet, Music Go Round is built on Winmark's best-in-class resale franchise model. Our system significantly reduces environmental impact while delivering a high-value retail experience that today’s value-driven shoppers expect.
Our instruments are priced below retail, and we pay customers on the spot when they no longer need their equipment. This circular economy approach keeps billions of items out of landfills and creates real savings for budget-conscious families.
For prospective franchise owners, this translates into a used musical instrument business with built-in inventory supply chains driven by the community itself.
How Music Go Round Franchise Stores Build Local Community
Music Go Round stores attract a broad range of customers passionate about music: beginners and their parents cautious about over-investing in a first instrument; music educators stretching program budgets; and teen and adult enthusiasts who want to learn or improve their skills.
Our locally-owned stores become community hubs, places where musicians gather to talk gear, buy high-quality, affordable used instruments, and sell their own gear back to us. Music Go Round owners consistently report that their businesses are vital stakeholders in expanding circles of like-minded neighbors.
The Lifelong Value of Used Musical Instruments
Music Go Round isn’t just an instrument shop, it’s a center for perpetuating a culture of music that has existed as long as human civilization.
Quality instruments have long lives when properly maintained and rehomed. That’s why serious musicians buy and sell their guitars, drum kits, keyboards, amplifiers, and band instruments at Music Go Round. A single guitar sold through our stores might pass through three or four musicians over 20 years.
This repeatable resale cycle doesn’t just reduce waste, it creates continuity, connection, and a loyal customer base for franchise owners.
Why Owning a Music Go Round Franchise Solves Real Problems
Opening a Music Go Round store is an opportunity to solve several pressing community needs at once:
- Provide value for families and hobbyists seeking affordable, quality used instruments and gear
- Tap into a passionate, multigenerational community structured around sharing the love of music
- Break the cycle of wasteful retail in a product category especially receptive to resale
- Create authentic community within a retail environment
If you’re an entrepreneur passionate about creating impact in your community, we'd love to talk with you about owning a Music Go Round franchise.