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Cost of Opening Your Own Once Upon A Child® Franchise Business

We qualify our US franchise candidates on an approximate investment range between $250,000 and $300,000. This investment, however, will vary depending on the market and other factors. Either individually or with a financial partner, our minimum net worth and liquid asset requirements are as follows:

  • $75,000 to $105,000 – Cash or liquid assets*
  • $400,000 – Net Worth

*Liquid asset examples include cash, non-retirement stocks, and bonds, etc.

Verification of financial data such as cash available will be required as you move forward in our franchise process. Funds quoted above are in U.S. dollars.

Interested in more detailed franchise costs and investment information? Contact our Winmark® team at (866) 593-0262 today—we're ready to hear from you!

Once Upon A Child Fast Facts

Even if you haven't yet been to one of our Once Upon A Child locations, it's important that you have a general sense as to how they work and who they serve. See a general overview of our retail-resale locations below.

Sales and gross margins:

  • Top Quartile Average Gross Sales: $1,569,182 (2019)*
  • Top Quartile Average Gross Profit: $1,011,877 (2019)*
*The Average Store numbers are the 2019 Average Gross Sales and Average Gross Profit amounts stated in Item 19 of the 2020 Once Upon A Child® Franchise Disclosure Document (as reported by the 366 stores that had been in operation at least one year as of December 28, 2019). Of the 366 reporting stores, 162 or 44% of the stores attained or exceeded the Average Gross Sales and 165 or 45% of the stores attained or exceeded the Average Gross Profit. The Top Quartile Average Gross Sales and Average Gross Profit only relates to 91 of the reporting Once Upon A Child® Stores who ranked in the top 25% of the gross sales range. Of the 91 reporting stores in the top quartile, 39 or 43% of the stores attained or exceeded the top quartile Average Gross Sales and Average Gross Profit. A new franchisee’s results will likely differ from these results.
    • Power strip centers or suburban centers around regional shopping malls
    • 3,000 – 4,000 square feet

    Product mix:

    • 96% Gently Used
    • 4% New

    Product selection:

    • Clothing
    • Toys
    • Shoes
    • Accessories
    • Books
    • Equipment

    Core Customers:

    • Moms age 25 – 44
    • Females age 45-65 (aunts, grandmothers)
    • Household with presence of kids under age 14
    • Presence of kids under age 14
    • Lower middle to upper-middle income households

    Ready to move forward with your application to own and operate your own Once Upon A Child? Submit your qualification form today!

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