Cost of Opening Your Own Once Upon A Child® Franchise Business

Proper capitalization is a key factor in the success of any business. We qualify our U.S. franchise candidates on an approximate investment should be $250,000 to $350,000. This investment, however, will vary depending on the market and other factors. Either individually or with a financial partner, our minimum net worth and liquid asset requirements are as follows:

  • $75,000 to $105,000 – Cash or liquid assets*
  • $400,000 – Net Worth

*Liquid asset examples include cash, non-retirement stocks, and bonds, etc.

Verification of financial data such as cash available will be required as you move forward in our franchise process. Funds quoted above are in U.S. dollars.

Interested in more detailed franchise costs and investment information? Contact our Winmark® team at (866) 595-0053 today—we're ready to hear from you!

Once Upon A Child Fast Facts

Even if you haven't yet been to one of our Once Upon A Child locations, it's important that you have a general sense as to how they work and who they serve. See a general overview of our retail-resale locations below.

Sales and gross margins:

  • Top Quartile Average Gross Sales: $1,534,397 (2018)*
  • Top Quartile Average Gross Profit: $980,823 (2018)*
*The Average Store numbers are the 2018 Average Gross Sales and Average Gross Profit amounts stated in Item 19 of the 2019 Once Upon A Child® Franchise Disclosure Document (as reported by the 341 stores that had been in operation at least one year as of December 29, 2018). Of the 341 reporting stores, 149 or 44% of the stores attained or exceeded the Average Gross Sales and 147 or 43% of the stores attained or exceeded the Average Gross Profit. The Top Quartile Average Gross Sales and Average Gross Profit only relates to 85 of the reporting Once Upon A Child® Stores who ranked in the top 25% of the gross sales range. Of the 85 reporting stores in the top quartile, 36 or 42% of the stores attained or exceeded the top quartile Average Gross Sales and Average Gross Profit. A new franchisee’s results will likely differ from these results.
    • Power strip centers or suburban centers around regional shopping malls
    • 3,000 – 4,000 square feet

    Product mix:

    • 96% Gently Used
    • 4% New

    Product selection:

    • Clothing
    • Toys
    • Shoes
    • Accessories
    • Books
    • Equipment

    Core Customers:

    • Moms age 25 – 44
    • Females age 45-65 (aunts, grandmothers)
    • Household with presence of kids under age 14
    • Presence of kids under age 14
    • Lower middle to upper-middle income households

    Ready to move forward with your application to own and operate your own Once Upon A Child? Submit your qualification form today!

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    People Love Buying and Reselling Used Items...Everyday!
    • 1 Sales & Gross Margin

      Average Store Gross Sales: $973,454*

      Average Gross Profit: $622,777*

      Top Quartile Average Gross Sales: $1,534,397*

      Top Quartile Average Gross Profit: $980,823*

    • 2 Core Customers

      Moms age 25 – 44

      Females age 45-65 (aunts, grandmothers)

      Presence of kids under age 14; Lower middle to upper-middle income households

    • 3 Product Mix

      96% Gently Used

      4% New

      Product Selection: Clothing, toys, shoes, accessories, and equipment for children, infant to pre-teen.

    • 4 Real Estate

      Power strip centers or suburban centers around regional shopping malls

      3,000 – 4,000 square feet

    *The Average Store numbers are the 2018 Average Gross Sales and Average Gross Profit amounts stated in Item 19 of the 2019 Once Upon A Child® Franchise Disclosure Document (as reported by the 341 stores that had been in operation at least one year as of December 29, 2018). Of the 341 reporting stores, 149 or 44% of the stores attained or exceeded the Average Gross Sales and 147 or 43% of the stores attained or exceeded the Average Gross Profit. The Top Quartile Average Gross Sales and Average Gross Profit only relates to 85 of the reporting Once Upon A Child® Stores who ranked in the top 25% of the gross sales range. Of the 85 reporting stores in the top quartile, 36 or 42% of the stores attained or exceeded the top quartile Average Gross Sales and Average Gross Profit. A new franchisee’s results will likely differ from these results.

    Franchisee Testimonials

    Be a part of a franchise that believes in changing lives, families, and communities.

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    Awards &
    Accolades

    When you have proven success, such as Winmark Corporation, people start to take notice.

    Meet Our Team
    • Forbes Best Small Companies
    • Franchise 500 Ranked 2019
    • Franchise Times Top 200
    • IFA Franchising Member
    • CFA Member
    • Franchise 500 #1 in Category 2019

    Contact Us Today to Receive Your Free Franchise Report!

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