Why Play It Again Sports?

Occupy a Unique Space with Our Sporting Goods Resale Franchise 

For more than thirty years, Winmark – the Resale Company® has revolutionized the world of retail resale franchising in North America, with a staggering 1,300+ locations—and 280+ of them being Play It Again Sports stores. Our used sporting goods franchise holds a distinct position in the sports and fitness retail industry, making it a highly attractive franchise opportunity for aspiring business owners. Our unwavering commitment to providing Resale for Everyone® has helped us maintain this success and we continue to seek motivated partners ready to take on the challenge. 

If you are passionate about sports and fitness and looking for an opportunity to turn your love for sports into a successful business, look no further than Play It Again Sports. Our franchisees find that owning a Play It Again Sports location not only satisfies their passion but also allows them to build a thriving business in their community. And, with providing the opportunity to trade-in or trade-up, families with growing children can easily afford quality equipment without breaking the bank. Join our family-oriented franchise today and help build a healthier, more active community! 

Explore our Steps to Ownership to learn more about our process and then take the first step and reach out to our team!

Our Numbers Tell a Compelling Story

Invest in a Sustainable Future with a Play It Again Sports Resale Franchise

  • $2,072,645
    Top Quartile Average Gross Sales in 2023*
  • 280+
    Stores in North America
  • $1,186,546
    Average Gross Sales in 2023*

Average Unit Sales

  • $814,812
    2019
  • $1,130,222
    2021
  • $1,186,546
    2023

The Play It Again Sports Difference 

If you're looking for a business venture that will allow you to be your own boss, while also providing an opportunity to be part of something bigger than yourself, then the Play It Again Sports franchise could be the perfect fit. With competitive rates and decades of industry experience ranging across all aspects of managing franchises, our team is uniquely positioned to provide unbeatable support in launching your new business venture. 

We offer our franchisees access to the following: 

  • An extensive franchisee training program, online training platform and support infrastructure that guides franchisees to perform at their best
  • Partnerships with third-party vendors and our Buyers Certification Program, which is focused on acquiring quality used sports and fitness equipment 
  • Our proprietary point-of-sale software that determines resale pricing and a cloud-based online reporting system that allows for remote access 
  • Our unique, competitive niche in the retail marketplace 

Our commitment to customer service and forward-thinking strategies have helped us become one of the most successful resale retail franchises in North America. With our comprehensive training program for franchisees as well as tailored assistance when it comes time to grand open, we make sure each individual owner gets off on the right foot from day one. 

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Invest in an Award-winning Clothing Franchise

Entrepreneur Franchise 500 2023

Top Ranked Used Sports Gear Franchise Investment

  • Entrepreneur Magazine 500 (2013-2023)
  • 280+ Store Locations Throughout North America

Play It Again Sports Store Owners Love to Franchise with Winmark

  • "As long as you the motivation and you have the drive, and are following what they are telling you and doing that, I think anybody with any background can be successful."
    - Mike M.
  • "We're 100% happy with our decision to purchase our stores and move forward. Looking back, I wouldn't change anything."
    - Rob L.
  • "We really believe that kids find their place in sports and for us, Play It Again Sports really fit our passion and what fuels us as parents and in our community."
    - Scott & Lynne P.
  • "It's really been a rich experience for us to grow and develop the store, but also connect with our staff, our family, and the community outside."
    - Jace and Liz T.
  • "Play It Again Sports is definitely fun and its a lot more fun to have a partner that really does care and helps along the way."
    - Antwan J.
  • "My sister and I are both not business people. We love Winmark. We do whatever they say...They hold our hand a lot and we are thankful."
    - Jessica P.
  • "The grand opening was amazing. We ended up breaking the grand opening sales record for all of Play It Again Sports franchises; and having Winmark come out to the store for the grand opening to be there with us was invaluable."
    - Erich K.
  • "Winmark gave us all the tools we really needed in order to make sure we were ready to take on this endeavor."
    - Jocelyn & Chris M.

Territories Available

Our doors are open to those who dream big and have a burning desire to create a thriving business. We welcome first-time franchisees and families who want to make a difference in their community through their businesses. Our team is dedicated to helping you succeed, and we'll work closely with you to make it happen. Let's bring your vision to life and turn it into a successful sporting goods franchise business. 

Ready to Take the First Step?

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