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From Customer to Franchisee: Once Upon A Child

Sometimes, customers become so in love with a franchise’s concept and product that they want to own their own locations. Investing in a franchise gives them the opportunity to become part of a larger network, with the support of a franchisor, fellow franchisees and a national or international brand with vast appeal.

Such is the case with Jennifer Springman – who before opening her own Once Upon A Child® was an avid customer and fan of the brand.

Discovering the Brand


Jennifer’s twin sister Janelle Brooks opened Once Upon A Child four years ago. Jennifer became very involved with the brand, helping with the store and becoming a loyal customer herself.

“My sister definitely had an impact on my decision to own a Once Upon A Child,” Jennifer said. “She was able to tell me the pros and cons and help guide me each step of the way.”

Despite living four hours away from her sister’s store, Jennifer was a regular customer and seller. As a stay-at-home mom with two young daughters, Addison and Katelyn, Jennifer was always looking for affordable children’s clothes.

In her town, however, she struggled to find children’s clothing, equipment and toys at a good price.

“I loved to shop clearance racks and resale stores because my girls were rapidly growing out of their clothes and shoes,” Jennifer said. “But, our area didn’t really have much to choose from in children’s consignment or resale, so I thought it was a great opportunity to just start my own business in that space.”

Bringing the Concept Home


Jennifer decided to open her own Once Upon A Child store in 2016 in her hometown of Waco, Texas. After helping her sister and learning about the Once Upon A Child model and market, the transition to business ownership was relatively seamless for Jennifer.

“My favorite things about Once Upon A Child as a customer were the affordable prices, organized layout and how they buy all seasons, all day, every day and give you cash on the spot,” Jennifer said. “As a franchisee, these are still some of my favorite things about the concept. I love being able to help my customers not only find new things they need, but also sell items they no longer use.”

Jennifer also enjoys the flexibility the business provides her and her family, the network of supportive franchisees and the opportunity to partner with non-profits and give back to the community.

During her first year in business, she spearheaded a store-sponsored fundraiser for CareNet Pregnancy Center, an organization that supports and empowers women and men faced with pregnancy decisions.

A Legacy Investment

This year, Jennifer hopes to see her store continue to succeed, and she’s looking forward to all the new experiences she has every day in her store. She also hopes to pass on her business to her children when they grow up.

To learn more about franchise opportunities with Winmark Brands, visit our website.