Resale retail sees a surge in demand as budget-conscious families and Gen Z shoppers turn to Winmark brands.
Back-to-school season can be one of the most profitable times of the year for Winmark franchisees. Stores like Plato’s Closet, Once Upon A Child, Play It Again Sports, Style Encore and Music Go Round often experience a sharp rise in foot traffic and sales in July and August, fueled by parents outfitting growing kids, teens seeking trendy looks and teachers refreshing their wardrobes.
“Back-to-school is like our Christmas,” says Jessica Maes, a Plato’s Closet franchisee in Roanoke, Virginia. “From late July through August, we’re as busy as we are all year.”
An $84 Billion Opportunity
Back-to-school shopping is expected to reach $84 billion in the United States this year, and Winmark stores are well-positioned to serve families looking to save. According to a PwC consumer survey, nearly 1 in 5 shoppers plan to buy secondhand to cut costs and make more sustainable choices. Most parents expect to spend as much or more than last year, but they are seeking value first and foremost.
Meeting the Moment with Value and Versatility
Winmark’s resale brands offer high-quality, affordable merchandise – often at 70% less than traditional retail stores – while also giving customers the chance to earn cash by selling gently used items. It's a full-circle experience that’s especially appealing during back-to-school season.
And this isn’t just about kids. Teens shop Plato’s Closet for on-trend fashion. Parents browse Once Upon A Child for essentials. Athletes turn to Play It Again Sports to keep up with their equipment needs. Educators and moms reward themselves at Style Encore. Band students head to Music Go Round for all their instrument needs. Three of Winmark’s five brands also offer online shopping, making it even easier for customers to shop their way.
Gen Z Loves In-Store Shopping
Unlike older generations, Gen Z prefers to shop in-store. Winmark stores cater to their love of thrifting, treasure-hunting and sustainability – while parents appreciate the value and convenience.
Franchisees See Results
Jessica Maes knows the power of the season firsthand. After working in resale for over a decade, she purchased a Plato’s Closet in 2023. As a parent herself, she relates to her customers’ relief at checkout.
“I can’t tell you how many times someone buys a pile of jeans for $60 and says, ‘That would’ve been one pair at the mall,’” Maes explained.
To maximize her back-to-school season success and drive repeat visits, Maes runs promotions around tax-free weekends and encourages buy-sell swaps that turn closets into cash.
Ready to build a business that grows with your community’s needs?
Contact us to learn more about Winmark franchise opportunities.