Winmark’s Recession-Proof Franchises in Booming Resale Industry

In rapidly changing economic times, resale shops that offer long-lasting and stylish clothing, sporting goods and music equipment for all ages provide consumers with an opportunity to stay on trend and meet their lifestyle needs. Winmark’s five brands help individuals shop with confidence while remaining financially conscientious.

As a Winmark franchise owner, you can operate a successful, recession-resistant business that aligns with today’s consumer priorities, including affordability, sustainability and quality. The resale industry has been proven to be one of the very few truly recession-proof segments, showing strong growth following both the 2007-2009 recession and the COVID-19 pandemic.

The Resale Market Is Booming

A 2025 resale report said the global secondhand apparel market is expanding 2.7 times faster than the overall apparel market and projected that the resale apparel market would reach $367 billion by 2029. This would be a $226 billion increase from the gross merchandise value in 2021. Interest in secondhand shopping is also on the rise, with 65% of anticipated growth expected to come from new thrift shoppers by 2028, according to a report from CapitalOne Shopping.

Shifting Consumer Priorities

These statistics reflect a stunning transformation of the secondhand apparel industry, which has undergone a significant shift in recent years as consumers increasingly prioritize sustainability in their purchasing decisions. Alongside economic pressures, shoppers have grown more mindful of the waste and short lifespan associated with fast fashion. Resale stores offer a more responsible and cost-effective option for consumers. In fact, sustainability was highlighted as one of consumers’ top concerns in a McKinsey & Co. State of Fashion report. Shopping secondhand empowers individuals to build more environmentally conscious wardrobes by choosing timeless pieces they are more likely to keep and wear longer.

Winmark’s Role in the Circular Economy

For more than 35 years, Winmark has led the way in the circular economy by extending the life of quality, gently used products through its family of retail resale brands. Winmark stores buy products for all seasons year-round, helping shoppers find clothing that fits both their style and their budget. Each year, Winmark stores recycle more than 185 million items, keeping them out of landfills and in the closets of local shoppers. And no matter what you’re shopping for, Winmark stores curate their selection to feel just like a traditional retail experience.

Become a Winmark Franchisee in a Recession-Proof Industry

Join the growing resale movement and discover what makes Winmark the best choice for your resale franchise journey. With a proven and timeless business model, Winmark empowers franchise owners to lead in the circular economy and tap into the rapidly expanding secondhand apparel market. Winmark also offers unparalleled support and training, a strong track record of success, a commitment to local communities and a culture of giving back, which makes us the best choice for prospective resale franchisees.