Thinking about opening a Winmark resale brand? You’re in good company. For more than 35 years, Winmark – the Resale Company® has led the resale franchise industry with one mission: helping everyday entrepreneurs build thriving, sustainable businesses.
With 100% franchisee-owned brands — Once Upon a Child, Plato’s Closet, Style Encore, Play It Again Sports, and Music Go Round — Winmark has created a franchise model built entirely around partnership, expertise, and long-term success. If you’re looking for a business that launches with momentum and grows with lasting strength, this is where that journey begins.
Learn more about our brands here: https://www.winmarkfranchises.com/our-brands/
We Don’t Just Support Franchisees — We Champion Them
Launching a business can be overwhelming. At Winmark, you never start alone. New franchisees step into a proven system backed by decades of industry-leading guidance, including:
- Real estate and site selection guidance
- Financial business planning tools and benchmarking
- Hiring, onboarding, and training resources
- Inventory planning and operational support
- Ready-to-use marketing playbooks
- Ongoing, brand-specific support
Explore what franchise support looks like across Winmark brands:
https://www.winmarkfranchises.com/why-winmark-/
This comprehensive framework is a big reason why 98.7% of franchisees renew after their first 10-year term — a powerful testament to long-term satisfaction and system success.
See more owner success stories: https://www.winmarkfranchises.com/testimonials/
A Business Model Built for Modern Consumers
Resale isn’t just trendy — it’s one of the fastest-growing retail sectors in the U.S. With shoppers prioritizing sustainability, value, and community-based retail, Winmark franchisees are uniquely positioned to meet today’s demand with brands customers love.
Entrepreneurs choose Winmark because our model blends purpose with success: offering quality secondhand goods, reducing waste, and giving back to local communities — all while building strong, resilient businesses.
Values That Align With Your Vision
Winmark partners with entrepreneurs who are:
- Driven by purpose
- Excited to serve their communities
- Motivated to build something meaningful
- Focused on creating long-term value
If that sounds like you, Winmark might be the perfect fit.
Opening Day Confidence — Built In
Before your store opens, you’ll complete hands-on training designed to prepare you for real-world operations. From merchandising to customer service to buying used inventory, you’ll know what to expect and how to execute with confidence.
And once you open? You’re surrounded by a built-in community of fellow owners who collaborate, share insights, and help each other grow.
A Legacy Worth Joining
Winmark’s reputation didn’t happen by accident — it was built through decades of partnership, innovation, and unwavering support for franchise owners. When you join a Winmark brand, you’re stepping into a network dedicated to helping you succeed year after year.
If you’re ready to explore what’s possible and see how Winmark could fit into your future, we’d love to hear from you. Let’s talk about your goals and how we can help bring them to life.