Full Speed Ahead: 4 Ways Our Resale Brands Are Continuing to Grow

Winmark store

With the resale industry steadily growing, studies show it is expected to surpass new goods and apparel growth and more than double to an $82 billion market by 2026. Winmark - the Resale Company® is a leader in this industry, as our resale brands offer options that appeal to all kinds of consumers and support their franchisees.

For 35 years, Winmark - the Resale Company has been achieving success in communities across North America and bringing consumers affordable and sustainable options. It all started with our first resale brand, Play It Again Sports®, and we’ve grown to include four more: Once Upon A Child®, Music Go Round®, Plato’s Closet® and Style Encore® - and they’re bringing more entrepreneurial dreams to life every day!

Winmark icon stating 1.5 Billion items recycled

Our Commitment to Sustainability

Our brands stay competitive and gain success in many ways, but it all starts with our commitment to sustainability. As more consumers become environmentally conscious, they look for brands that offer eco-friendly shopping options to make a positive impact on the Earth.

Research shows almost 80% of consumers consider the sustainability of a product, retailer or brand when making at least some purchases. Additionally, 80% of retailers believe their sustainability efforts pay off in increased customer loyalty. By buying and selling used items, Winmark helps cut down on waste and make products last longer.

A Proven Franchise Model

Our rich history means we also have a proven franchise model and support our franchisees. With over 30 years of experience and more than 800 franchise owners, Winmark is now at over 1,295 locations between our five brands. We believe in establishing relationships with franchisees and providing them with the support and resources they need to thrive in their communities.

Winmark helps franchisees open their stores with an extensive training program and providing initial and ongoing support with store layout, inventory management, operations, site selection, and more.

A Cost-Effective, Reliable Industry

Our brands also succeed because they are all resale businesses, allowing us to keep costs low and profit margins high, since our merchandise comes from customers vs a manufacturer. Additionally, the fact that we’re leaders in the resale business gives Winmark franchisees brand recognition and customer loyalty to power through any economy, especially as consumers are looking for more affordable goods.

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Defined Customer Bases

While our brands appeal to many, each has a strong brand identity that resonates with our target consumers. For example, Plato’s Closet targets teens and twenty - somethings with trendy, affordable clothing, while Once Upon A Child focuses on gently-used children’s clothing. Style Encore focuses on the market for 25-and-older women and men, Play It Again Sports focuses on families that need sports equipment, and Music Go Round’s target audience ranges from 15 to 45-year-olds who are passionate about music.

By creating specific niches within the resale market, Winmark has built loyal customer bases that keep coming back. This helps our franchise partners build stronger relationships and gives our brands the best chance of success.

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How To Capitalize on Winmark’s Success

We're always looking for new franchisees to support our mission of providing Resale for Everyone®. Our dedicated team is here to help you through every step of the process - from signing your agreement and throughout the lifespan of your business. Our large footprint and experience puts us in a unique position to give franchisees a proven path to success.

Contact us today to learn more about opening one of our award-winning brands in your community.


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