As any great entrepreneur will say, the best thing you can do to grow your business is to build relationships. Franchising gives you the opportunity to invest in a recognizable brand and reliable support system, but each market is unique and holds plenty of opportunities to achieve success. From connecting with your fellow franchisees to other local business owners, customers and community members, there are several rewarding ways to dive further into entrepreneurship and attract new and loyal customers.
Join Your Local Chamber of Commerce
In addition to the 360-degree support Winmark - the Resale Company® offers in areas like real estate, operations, marketing and technology, joining your Chamber of Commerce provides localized resources, networking opportunities and more to help you excel.
Your chamber will also help you get involved in local events, generating more awareness of your business and helping you connect with potential customers. Plus, they complement your franchisor to help you learn more about the financial and legal aspects of owning a business.
For years, Winmark franchisees have been giving back to their communities - from volunteering to donation drives. Many businesses ramp up their philanthropic efforts during the holidays, but the chamber and other local associations and non-profit organizations provide extra opportunities to give back year-round.
Community is at the heart of our business and oftentimes, chambers and local organizations will collaborate with nearby towns and businesses for group efforts and fun, family-oriented events. This gives you the opportunity to help create lasting memories and change for parents and kids alike, all while generating buzz around your resale store.
Not only will participating in community events help you build strong relationships, but you can host your own event to support a cause or publicize a promotion. After all, the first step to customer loyalty is getting them in the door in the first palace.
From sidewalk sales to fundraising and everything in between, truly getting to know your customers and providing a welcoming environment will help you stand out from competitors. Plus, as a resale store that people rely on, they’ll see you as a trustworthy source to keep coming back to as their families grow.
Sponsor Local Teams
Supporting the community is not only rewarding in itself, but it’s a mutually beneficial way of boosting your business. Sponsorships offer you a way to support youth development and the local families you serve.
For instance, many Play It Again Sports® franchisees sponsor local little league teams, and the athletes and their families become long-time customers, shopping for uniforms, gear and accessories.
These days, one of the fastest ways to grow your business is through social media. Platforms like Facebook, Instagram and TikTok can help you show off your store, latest products and your dedicated employees.
They can also be used to help promote your events and promotions and provide an additional way to network with other local businesses and organizations.
Join the Rapidly-Growing Resale Industry Today!
As the number of eco-conscious consumers continues to grow, the resale industry is expected to boom like never before - and you can be a part of it all. Our resale franchise offers owners a resilient business model, a great work/life balance and plenty of multi-unit growth opportunities!
Contact us today to learn more about opening a resale store in your community!