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Purpose-Driven Entrepreneurship for Today’s Franchise Owners

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Celebrate National Entrepreneurship Month with Winmark, the leader in sustainable resale retail franchises. Discover how Winmark’s family of brands — Plato’s Closet, Once Upon a Child, Play It Again Sports, Style Encore, and Music Go Round — empowers entrepreneurs to build thriving, purpose-driven businesses.

Why Choose Entrepreneurship?

Creating a thriving business is the ultimate goal of every entrepreneur. Owning your own business offers limitless opportunities for those seeking:

  • Personal passion and fulfillment
  • Wealth generation
  • The ability to help others
  • Control over your career
  • Flexibility and work-life balance
  • Community building
  • The satisfaction of creating something meaningful

Whatever your motivations may be, starting a business is a rewarding way to shape your future and make a difference.

Building a Purpose-Driven Business with Winmark

For over 30 years, Winmark has championed the circular economy by making communities and the planet healthier. Our resale brands offer gently used clothing, sports gear, and musical instruments — saving natural resources and keeping billions of items out of landfills. Families benefit by earning cash for items they no longer need, while our franchisees find purpose in supporting their communities and the environment.

Key Benefits of Winmark’s Franchise Model:

  • Positive environmental impact
  • Support for local families
  • A culture built on caring and community
  • A clear, purpose-driven mission

Proven Franchise Success

Franchising with Winmark means joining a network with a proven track record. Many franchise opportunities promise instant wealth and turn-key operations. Winmark is different.

Unlike “one size fits all” franchises, Winmark’s model is designed to empower owners:

  • 100% franchisee-owned stores
  • Comprehensive support from business planning to marketing
  • Individualized guidance based on owner strengths and market potential
  • Nearly 98% franchisee renewal rate at 10 years

In-Demand Brands for Modern Consumers

Reams of consumer data shows that resale is one of today’s biggest shopper categories. Winmark’s brands lead in high-demand retail categories:

  • Apparel, shoes, and accessories for babies, children, teens and adults
  • Sporting goods and fitness equipment
  • Musical instruments and gear

Today’s shoppers, especially Millennials and Gen Z, prefer sustainable brands and fully embrace the concept of resale retail. Winmark meets these needs with on-trend styles, unique finds, and budget-friendly solutions for families.

Freedom to Grow as an Entrepreneur

Winmark franchisees are diverse, creative, and purpose-driven. We attract partners who want to make a difference and give them the tools to succeed. Our owners enjoy:

  • The freedom to innovate and grow
  • Support for their unique business goals
  • Opportunities to give back to their communities

Franchisee Success Stories:

Passion Is at the Heart of Winmark

Passion is essential for entrepreneurial success. At Winmark, our mission to provide resale for everyone, fueled by our passion for sustainability, business, and community drives everything we do. If you’re motivated to build a business that makes a positive impact, we want to hear from you.

Ready to Start Your Purpose-Driven Franchise?

Learn more about Winmark’s franchise opportunities and how you can join our community of successful, passionate entrepreneurs. Contact us today!

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