How Resale Franchise Owners Can Capitalize on Back-to-School Season

After almost a year-and-a-half of virtual learning, students across the country are gearing up to head back to school this fall. With in-person classes, events and sports resuming, many retailers are restocking their shelves to meet consumer demand.

With extra money in consumers' pockets and an urge to spend, franchises within the Winmark, The Resale Company™ portfolio like Plato's Closet®, Once Upon A Child® and Play It Again Sports® are uniquely positioned to capitalize on this renewed demand.

From the Kitchen Table to the Classroom

After over a year of rolling out of bed and logging into class from make-shift school desks, kids and teachers across the U.S. are eager to dress their best on the first day of school. Many parents are getting their shopping done early this year with the highly anticipated school season on the horizon.

No matter the dress code or season, Plato's Closet is a staple for going back-to-school shopping. Our resale retail franchise meets Gen Z's demands by offering high-quality, gently used apparel that is stylish, affordable and very "now." Our franchisees and employees are trained on all trends and in-season clothes, shoes, and accessories popular amongst today's teens and young adults.

Whether it's the first day of school, picture day, school spirit days, school dances or other in-person events, Plato's Closet highly localized inventory includes everything students will need this back-to-school season.

Similarly, Once Upon A Child franchisees provide parents within their communities with gently used clothes, shoes, accessories and much more to help them keep their back-to-school budgets in line. Especially considering how quickly kids outgrow their clothing, Once Upon A Child helps customers avoid buying items that may get used once or twice — or not at all — from accumulating at home or being needlessly thrown away. Parents can keep their kids looking great while saving some green and the environment.

From the Screen to the Sports Field

Along with the highly-anticipated return of in-person classes, school games, sports clubs and other extracurricular activities are expected to resume this fall in states across the US.

Play It Again Sports, the top used sporting goods retail franchise, is the staple for sports equipment and gear. At Play It Again Sports, parents can get their children the most updated secondhand sports and fitness gear, equipment and clothes no matter the season. Whether they're looking to update their current sports and fitness items or gear up to try something new, Play It Again Sports has it all.

What Does This Mean for Franchisees?

While parents may have a little extra spending money this back-to-school season and consumers are eager to shop, many consumers still value saving money and getting more bang for their buck. The pandemic brought about a newfound frugalness that's expected to be a lasting trend among consumers. In-person events will resume, and the need for gently used items is growing, but stretching the dollar is still at the forefront of consumer needs. When it comes to affordable, trending clothing and sports items, Plato's Closet and Play It Again Sports remain in demand.

By offering parents an affordable, ultra-high-quality option for clothing, shoes and sports equipment and putting money back into the hands of their shoppers with our unique buy-and-sell model, our resale retail brands continue to take the lead in the retail space.

Looking to join a retail franchise that's poised to meet consumer demand year-round? Contact us today to learn more about our resale franchise opportunities.

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