4 Reasons More Customers Are Gift Shopping Resale This Year

Winmark resale stores

As the holiday season comes to a close, so does the busiest time of year for our nearly 1,300 resale stores - and this year, the resale industry has seen more holiday shoppers than ever.

Between the uncertain economy, a continued spike in green consumerism, a desire to give and the opportunity to earn some money back, it’s no wonder our Play It Again Sports®, Plato’s Closet®, Once Upon A Child®, Music Go Round®, and Style Encore® stores are growing by the day.

Affordable Solutions

With inflation on the rise, customers everywhere are looking for ways to save during the most wonderful, and the most expensive, time of year. Because our resale stores offer quality used items at better prices, they provide an alternative to big-box stores and hefty price tags.

As part of Winmark’s mission to provide Resale for Everyone™, each of our locations has trendy and unique finds for every member of the family - from fashion to sports equipment, musical instruments and more.

An Uptick in Green Consumerism

Throughout the past few years, sustainability has been one of the biggest consumer trends, with 61% of American consumers ranking it as a top factor in their purchasing decisions. Resale gives customers the opportunity to sell unwanted or unneeded items rather than disposing of them - plus it saves them the hassle of trying to sell them on social media or third-party sites.

In fact, a recent article states that 82% of Americans buy or sell pre-owned products, and that number’s on the rise.

The Season of Giving

The holidays are all about giving back, and resale offers customers the chance to get in the holiday spirit. By selling gently-used items back to our stores, they are providing much-needed items for other local families looking for more affordable gifts.

Plato’s Closet and Style Encore offer name brands like American Eagle Outfitters®, Old Navy®, and even Coach and Gucci® at 70-90% of regular retail prices, while Music Go Round and Play It Again Sports make it possible for customers to discover and practice new passions at a fraction of the cost.

More Bang for Their Buck

With an uncertain economy, the money customers make on selling their quality used items to Winmark brands can be put toward their gift-shopping budgets. It’s also an easy way for those who are in need of more cash to use toward groceries, gas, bills and other necessities to earn some additional income.

Every parent knows how fast kids grow up and how expensive it can be to constantly be buying new clothes, accessories and equipment they’ve outgrown.

Looking for a resilient franchise opportunity in the resale industry? Contact us today to learn more about opening a Winmark store in your area.

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