3 Ways Winmark Is Making Back-to-School Shopping a Breeze


For parents, this time of year can be stressful. As the back-to-school season kicks into full gear, our diverse resale brands offer parents everywhere a convenient, sustainable and affordable solution for their back-to-school needs.

Plato's closet

An Alternative Solution to Rising Costs

According to a recent Fortune article, this year’s average cost of back-to-school shopping is $661 per child, up 8% from 2021 and 27% from 2019. Clothing and accessories have seen the largest increase, now costing 18% more. Resale offers parents a way to combat inflation and keep more money in their wallets.

One of the biggest lessons parents will learn is how fast their little ones grow up. Because our stores also buy quality used products, parents can sell the items their children have outgrown or gear they no longer use and apply that money to purchase back-to-school supplies.

An Eco-Friendly Shopping Trip

Of course, affordability isn’t the only thing on parents’ minds when it comes to back-to-school shopping. A recent report concluded that half of the parents surveyed said they’re more likely to choose sustainable products. On average, these eco-conscious consumers spend 22% more than other shoppers.

Winmark - the Resale Company® has one of the most sustainable concepts in the industry.   Being community-minded and locally owned means stores minimize the number of touchpoints, packaging, fuel, resources, carbon footprint, etc. that go into buying and selling. Since 2010, our stores have recycled over 1.4 billion items, with 5 items recycled every second.

Diverse Options for Everyone

Our umbrella of resale brands has something for everyone in the family. Parents can shop for kids of all ages in one place - plus, our specialty stores like Play it Again Sports® and Music Go Round® offer plenty of gear, instruments and equipment for extra-curricular activities. 

Our comprehensive training program and focus on customer service means that our franchisees and employees are equipped with all the tools and resources needed to be knowledgeable about the products they are buying and selling.

This is just one of the reasons why our brands - Plato’s Closet®, Play It Again Sports and Once Upon A Child® - were recently ranked on Entrepreneur's Franchise 500, and Once Upon A Child ranked number one in the Children’s Retail category for the twelfth year in a row.

once upon a child

There’s Never Been A Better Time to Invest in a Reale Franchise

As inflation continues and the number of eco-conscious consumers increases, the multi-billion dollar resale business is only growing stronger. From profitability to making a difference in the community, there are many reasons entrepreneurs are investing in Winmark brands.

Looking to open a top-ranked resale store with one of our five popular brands? Contact us today to learn more about opening a Winmark store in your area.


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