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4 Ways Winmark Helps Franchisees Build A Successful Resale Store

For over a decade now, resale stores have been increasing in popularity. In fact, the resale market is expected to top $40 billion in 2022.   

With the market booming and the big opportunities resale stores provide, prospective franchisees are eager to get their businesses up and running. Of course, there is so much more to opening your store than meets the eye. From finances to site selection, training, hiring and marketing, we're here to support you through it all and set you up for success.  

Planning Your Resale Franchise Location  

At Winmark – the Resale Company®, one of the most critical decisions franchisees will make is choosing where to open their store. Luckily, being around for over three decades means that we have plenty of experience with site selection, so you don't have to worry about having one in mind before signing on with us.  

Once you have a site selected, our team will help with layout and store design. As your physical site is being built, we'll walk you through everything else it takes for a smooth opening process.  

We'll work with you to develop a business plan, set goals and build a solid strategy to achieve them. We will also go over any industry-specific factors and trends to keep in mind for your Play It Again Sports®, Plato's Closet®, Once Upon A Child®, Music Go Round® or Style Encore® location.  

People financial planning

Walking You Through Financial and Legal Obligations  

Of course, there are plenty of financial considerations when opening a business. From your initial investment to startup costs, ongoing business fees and franchise-specific costs, we will take the time to walk you through each step.  

Our Franchise Disclosure Document (FDD), has everything you need to know about your investment, the terms that go along with it and how much you can expect to make. Our team is always here to answer any questions franchisees may have. Each of our brands makes for a promising investment opportunity between our proven business model, multiple revenue streams and recession-resilient franchise.  

Depending on your state and local area, you may also need to obtain additional business licenses, certifications or permits. Some jurisdictions will require specific fees before you can open a business there.   

Signing with our franchise gives you access to a whole team of professionals who deal with these matters daily, making the opening process a whole lot easier and quicker than it would be doing it all on your own.  

Delaware-based franchisees Alexis Rutherford and Grizel Muniz witnessed firsthand how helpful Winmark was throughout the opening process: "We could focus on our four walls, and everything else was put together for us, which made it much easier," they said.  

Training, Technology and Marketing  

When it comes to operations, we have a proprietary point-of-sale (POS) system and ecommerce platform making us more convenient for customers to find great products at value prices. During our hands-on training, you will learn how to use our system to run your business efficiently. Not only will we show you how it's done, but you will be able to try using the platform all on your own, with our team readily available to jump in as needed.  

Because not all our franchisees come from retail backgrounds, we take the time to educate each new franchisee on everything it takes to run a successful store. Our training encompasses all areas of your business, including operations, product knowledge, merchandising, customer service marketing and more.  

In addition to running your brick-and-mortar store, we will train you on how to manage our ecommerce platform. Since millions of customers do their shopping online these days, online sales create a robust additional revenue stream from your business. Each purchase goes through our POS system, just as it would if customers were purchasing products in-store.  

You will also learn how to use digital tools, including social media, to market your resale retail store. In addition to these tools, we have a whole marketing team dedicated to supporting you to get new and returning customers through your doors, using platforms like radio commercials, event marketing, local programs and more. We will help ensure that your advertising dollars are spent wisely and that you maintain an impressive return on investment.  

Recruiting, Hiring and Ongoing Support  

We also provide support in hiring and training by providing resources to help you make your hiring process as easy as possible. From an online training platform to in-person recruiting tactics, we provide support to help you meet your hiring goals. From there, we will provide you with the tools you need to train and retain them.   

Once your team is built and your business is up and running, we are just a phone call away. Our operations team will consult with you in all areas of your business and serve as your front-line partner and liaison to the rest of the home office team.  

"Having someone at the other end of the phone that picks up right when you call and answers your questions and points you in the right direction ... I find that to be very helpful, and I sleep better at night," said Kevin Johnson, a multi-unit Music Go Round franchisee of over 25 years.  

Are you looking to join a resale franchise that will serve as a true partner and advocate to bring your entrepreneurial dreams to life? Sign up to receive your free franchise report today!